An Introduction to Papirfly
Empowering brands to articulate their stories is at the heart of what we do.
Papirfly is a European SaaS leader in Digital Asset Management and On-brand Content Creation, serving over 1 million users across more than 1,500 of the world’s most recognised brands. Our modular suite of solutions enables companies to showcase brand assets to all stakeholders, manage and create on-brand content without design experience, and maintain a fully consistent brand identity across the organisation and all customer channels.
As part of Papirfly Group, we’re shaping the future of marketing technology through innovation and expertise. With over 350 team members across eight countries, we deliver solutions that meet the real-world challenges of our customers, from simplifying content creation to seamlessly managing digital assets. Combining the strengths of Papirfly, Brandpad, Keepeek, and Adgistics, we empower businesses to drive scalable growth and foster trust and loyalty among employees and customers.
Fun fact: Papirfly is the Norwegian word for ‘paper plane’ reflecting our Nordic roots. Today, as a global company, we pronounce it ‘paper fly’.
Visit www.papirfly.com for more information.
Job Overview
We are looking for an energetic, unstoppable, and determined Product Marketing Manager to join our team! Someone who is willing to try new things and doesn't shy away from collaboration. This role requires you to work across functions and departments to bring the product to life; you will be at the centre of our organization, constantly interacting with teammates and customers.
As a Product Marketing Manager, you are responsible for creating the go-to-market strategies that accelerate Papirfly's growth - who we sell to, when, and how, and most importantly, articulating why. You will also need to create the key anchor assets that are crucial during sales and marketing processes, such as the sales deck, demo environment, product sheets, battle cards, and more. Equally important is rolling this out through well-executed and strategic sales enablement sessions to align all go-to-market teams.
The ideal candidate will have proven product marketing experience, preferably in the B2B sales space. This is an opportunity for someone who wants to get into a transforming industry and play a crucial role in driving our continued success. This person needs to be analytical and highly structured to drive the core processes within Product Marketing, with solid communication skills.
The role sits in the Marketing organization and will report to the Head of Product Marketing, with whom you will work closely to establish best practices throughout the organization. You will have executive support to ensure your success in this role and will be working with a passionate, collaborative, and experienced product and marketing team. We also have our own design studio in Czechia that you will be working closely with.
On one side, success is when Product Marketing has a positive impact on product engagement and customer expansion. On the other side, improving our sales velocity on new business.
Please note: Recruitment for this position will be on hold over the Christmas period. We are accepting new applications, but they will not be reviewed/responded to until the New Year.
Key Responsibilities
* Building a strong relationship with all key stakeholders (Product, Sales, Marketing, Customer Success, and regional business units in Scandinavia, UK, US, and DACH)
* Partnering with Product, Customer Success, and Customer Marketing to promote existing and new product offerings
* Ensuring all product marketing collateral is delivered accordingly in collaboration with key stakeholders
* Responsible for sales enablement and customer-facing demo environments
* Gathering feedback from stakeholders and customers to optimise the process and content
* Executing customer, market, and competitive research and win/loss analysis of deals
* Collaborate and ideate new ways of taking our product to market
Knowledge and Experience Required
* Previously worked with software and SaaS business (1-2 years)
* Ideally previous experience in product management or product marketing
* Highly structured personality, and can establish and drive processes and projects
* Agile and pragmatic, and can quickly bring things forward. Also analytical in assessing where a process is not efficient/has bottlenecks.
* A collaborative personality that thrives when working with different types of stakeholders
* Project Management skills and has worked on projects with multiple stakeholders and tight deadlines
* Familiarity with product development, product management, and project tools is beneficial (i.e., Atlassian, Productboard, Trello, Asana)
* Strong communication skills and stakeholder management
* The ability to narrow focus and deliver on specific and time-limited tasks
* Exceptional in English, both written and verbal
* A good understanding of how a Product team works and how products are created
Our values
Growth Mindset
Our abilities and the outcomes we deliver can grow by accepting new challenges, being persistent, continuously learning, and receiving feedback.
Leadership
We are empowered to lead. We take action and motivate others around us.
Ownership
We take pride in our dedication and commitment to our roles and responsibilities, ensuring we complete our tasks efficiently and responsively.
Openness
We embrace transparency and openness, sharing key information and valuing each other's ideas.
Collaboration
Together, we combine different skills and perspectives to achieve shared goals with respect and teamwork.
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