NO RECRUITMENT AGENCY CONTACT PLEASE
Job Description
Lifetime Legal is seeking a proactive and strategic CRM & Lifecycle Marketing Executive to drive our B2C marketing efforts. In this role, you will focus on promoting Member Benefits and increasing membership subscriptions. Your expertise in CRM and lifecycle marketing will help enhance customer retention, reduce churn, and improve engagement through targeted, data-driven campaigns.
Career Development
Lifetime Legal will provide support with development to progress further in your role within the company.
Key Responsibilities:
Consumer Insights & Strategy
* Analyse data on current and subscribing members to identify key behaviours, interests, and patterns
* Use insights to develop targeted messaging and retention strategies for different customer segments
* Continuously refine marketing strategies to enhance awareness, engagement, and loyalty
Campaign Development & Execution
* Plan, segment, test, and launch CRM campaigns with timely, personalised communication to maximise engagement
* Implement lifecycle marketing strategies, including onboarding, renewals, and win-back initiatives
* Optimise subscription email flows to increase customer lifetime value, reduce churn, and drive upsells
* Conduct A/B testing to refine messaging effectiveness
Content & Brand Awareness
* Work closely with the Marketing team to create engaging content across multiple channels, reinforcing brand messaging and highlighting member benefits
* Ensure consistent tone, branding, and messaging across all marketing tasks
Performance Analysis & Reporting
* Monitor, analyse, and report on key performance metrics (e.g., churn rate, engagement, reactivation) to inform and improve future strategies
General Marketing Support (Desirable)
* Manage social media accounts, update the CMS website, and create marketing assets as needed
Skills & Competencies:
Marketing & CRM Expertise
* Strong understanding of CRM, email marketing, and lifecycle marketing best practices
* Proven ability to develop and execute data-driven strategies for customer retention and engagement
Communication & Collaboration
* Excellent verbal and written communication skills
* Strong team player with the ability to collaborate effectively across departments
Analytical & Problem-Solving Skills
* Ability to analyse data to identify trends and optimise marketing strategies
* Creative approach to problem-solving and campaign development
Adaptability & Time Management
* Ability to learn new skills quickly and thrive in a fast-paced environment
* Strong organisational skills, with the ability to prioritise and manage multiple tasks effectively
Work Ethic & Creativity
* Self-motivated with a results-driven mindset
* Innovative thinker who brings fresh ideas to the table
Experience
* Previous experience in a membership-based role is advantageous
Job Types: Full-time, Permanent
Pay: £30,000.00-£40,000.00 per year
Schedule:
* Monday to Friday