Senior Go To Market Specialist/ GTM Specialist
Location: Reading
Salary £50,000- £60,000 DOE plus Benefits
We have a fantastic new role we are hiring. Senior GTM Specialist (Go To Market) with a leading networking and wireless smart home devices vendor in Reading. This role offers a chance to work alongside internal Product Managers, contributing to market entry strategies, fostering cross-department collaboration, and overseeing Product Lifecycle management with a focus on Engineering Support.
About the role: Key Responsibilities: Senior GTM Specialist
Market Entry Strategy Design
Assist in developing end-to-end product launch plans, including market selection, pricing strategies (channel/promotional/regional pricing structures), channel planning, and promotion timelines
Conduct deep analysis of UK/Ireland market demands to identify product differentiation points (e.g., technical advantages/scenario-based solutions)
Develop competitive benchmarking models and produce sales toolkits (product USPs/KSPs, competitive comparison guides, user case libraries)
Cross-Department Collaboration & Resource Integration
Lead GTM processes by aligning resources across R&D, supply chain, marketing, and sales departments (e.g., marketing strategies, campaign scheduling)
Design product training systems covering technical parameter explanations, scenario-based sales guides, and potential after-sales issue avoidance
Product Lifecycle Managemen...