Marketing Manager - Insurance
Salary from £46,237 depending on skills and experience
Benefits: company car + company bonus potential, pension, private medical, discounted loan car scheme, life insurance, 27 days holiday plus much more!
Closing date: 11th February 2025
About the Role:
Are you an experienced marketing professional with a passion for delivering innovative campaigns while navigating a complex regulatory framework?
Are you looking for a role where you can influence and make an impact?
At VWFS we are seeking a dynamic Marketing Manager - Insurance to join our Digital and Direct Marketing team. Reporting into the General Manager of Marketing, this is a pivotal role, where you will oversee the marketing strategy and execution for our Insurance partnerships. You will work closely with VW Group automotive brands and external service providers to ensure transparency, compliance, and alignment with strategic goals.
Key Responsibilities
* Build and manage strong relationships with key stakeholders, including VW Group brands, VWFS Insurance Product teams, and external suppliers, to align marketing activities with commercial objectives.
* Oversee the development and delivery of marketing plans, including campaigns, email promotions, website updates, and customer communications, ensuring compliance with regulatory standards.
* Lead research and customer testing initiatives to optimise marketing collateral, websites, and advertising for customer clarity and good outcomes.
* Evaluate marketing performance against KPIs, providing insights to refine strategies and achieve success.
* Partner with external suppliers and agencies, ensuring cost efficiency and quality in all marketing activities.
* Collaborate with sales and brand teams to provide materials and expertise that drive traffic, conversions, and product awareness.
Who We're Looking For:
You will have excellent stakeholder management experience with a background of driving innovative campaigns.
This is a great opportunity for you to add value, develop your skills and enjoy being part of a fast-paced collaborative team.
Qualifications, Skills and Experience
* A minimum of 5 years in financial services or regulatory marketing, with a strong understanding of the automotive and insurance industries
* Exceptional knowledge of compliance and regulatory standards in marketing, coupled with commercial acumen
* Outstanding relationship management and communication skills to influence stakeholders at all levels
* Strong analytical and problem-solving abilities with a keen eye for detail
* Proficiency in MS Office (Excel, PowerPoint, Word) and budget management
Life at VWFS:
We are passionate about putting people at the heart of everything we do. We are informal, collaborative, and diverse. We operate a culture of flexibility, to empower our colleagues to work in a way that works for them. We want everyone to reach their full potential and have a suite of resources to help you develop your career.
About Volkswagen Financial Services
Our mission is straight forward, we want to be 'The Key to Mobility'. What does that mean? To make getting from A-to-B as easy and simple for as many people as possible. To truly meet the mobility needs of people in a changing world, our offering goes beyond traditional vehicle financing. We do this by providing a range of finance and aftersales products on Volkswagen Group vehicles, as well as developing innovative mobility products designed to solve real problems and support our customers.
Volkswagen Financial Services is committed to being an inclusive employer and we welcome applications from everyone. Diversity and Inclusion is not just a statement for us, and we are nurturing an environment where everyone can be their 100% self. If there is anything we can do to support you being your 100% self during our recruitment process, please let us know and we will support you as best we can.