ASSOCIATE DIRECTOR (QUAL) UP TO £65,000 LONDON Harnham are working exclusively with a dynamic and innovative consumer-focused research agency renowned for delivering cutting-edge insights across multiple sectors, including FMCG, automotive, lifestyle, and technology. As they continue to expand, they're now looking for a passionate Associate Director to lead qualitative research initiatives and shape the future of our projects. THE ROLE AND RESPONSIBILITIES: The Associate Director would have the following responsibilites: Lead the design, execution, and delivery of qualitative research projects across FMCG, automotive, lifestyle, and other consumer sectors. Develop and maintain strong relationships with clients, acting as a strategic partner to understand their business challenges and deliver actionable insights. Craft compelling research proposals, methodologies, and discussion guides tailored to meet client needs. Facilitate qualitative research activities, including moderating focus groups, conducting in-depth interviews, ethnography, and running online communities. Synthesize findings into strategic insights and present results in a clear and impactful way to clients. Manage and mentor a team of qualitative researchers, fostering their growth and development. Collaborate with other research teams and departments to integrate qualitative insights with quantitative data for holistic analysis. Stay up to date with industry trends and innovative qualitative research techniques to ensure the agency remains at the forefront of consumer insights. YOUR SKILLS AND EXPERIENCE: The Associate Director will ideally have the following skills and experience: Significant experience in qualitative research, preferably in an agency setting, with exposure to multiple consumer sectors such as FMCG, automotive, and lifestyle. Proven expertise in various qualitative methodologies, including focus groups, IDIs, ethnography, and online qualitative techniques. Strong client-facing skills, with a track record of developing lasting client relationships and delivering strategic recommendations. Ability to design and oversee qualitative research projects from inception to delivery. Excellent communication and presentation skills, with the ability to translate complex data into compelling stories. Leadership experience with a passion for mentoring and guiding junior researchers. HOW TO APPLY: Apply via the link below.