Company Description/ Business Unit The AA is one of the UK’s most well-known and trusted brands, providing a range of services including roadside assistance, financial services, insurance, and driving lessons. Our mission is to help keep Britain moving. This is the job This role is an exciting opportunity for someone passionate about marketing and eager to learn about retention. As a Retention Marketing Advisor for AA Driving School, you will support the Marketing Manager in maximizing customer lifetime value by driving retention and engagement. Your work will involve building retention campaigns that enhance customer experience across various customer groups: driving instructor trainees, learner drivers, and franchisees. What will I be doing? Assist in creating and rolling out marketing materials, ensuring all teams have updated information to provide exceptional customer experience. Aid in planning and executing retention marketing activities, measuring effectiveness and making improvements when necessary. Support the onboarding and ongoing journey of franchisees, working with stakeholders to ensure a high-quality customer experience. Execute the franchisee email strategy, optimizing customer journeys for engagement and cross-sell opportunities. Help develop a new franchise loyalty program. Sourcing and executing partnership opportunities to enhance product value. Maintain awareness of the Driving School market, contributing to competitive analysis and sharing insights with teams. Ensure marketing activities align with brand representation and comply with relevant regulations. What do I need? Customer-centric approach with a passion for excellent customer experience. Proficiency in PowerPoint, Excel, and Word. Knowledge of retention marketing channels like email and SMS. Ability to analyze data and translate insights into actionable strategies. Experience in creating engaging content that enhances customer experiences. Bachelor's degree in marketing or communications (preferred). Positive attitude and collaborative working style. Strong organizational skills to manage multiple projects effectively. Additional Information As a valued member of The AA, you will have access to a variety of benefits including: 25 days annual leave plus bank holidays and a holiday buying scheme. Worksave pension scheme with up to 7% employer contribution. Free AA breakdown membership from Day 1 plus discounts for family and friends. Discounts on AA products like car and home insurance. Employee discount scheme for healthcare, shopping, holidays, and more. Company-funded life assurance. Diverse learning and development opportunities for career progression. 24/7 remote GP service and Employee Assistance Programme for you and your family. We value diversity and encourage applications from individuals of all backgrounds, fostering an inclusive company culture.