Location: LONDON/NOTTINGHAM
Type: Permanent
Salary: £35,000 Per Annum
BRAND RETAIL MARKETING EXECUTIVE ( GLOBAL OUTDOOR LIFESTYLE FASHION BRAND)
LONDON
HYBRID ROLE 3/2
£35K
Our client is a global retail fashion outdoor lifestyle brand and are now looking for recruit an experienced Brand Retail Marketing Executive with experience working in the sports/ outdoors lifestyle industry on the retail side of the business and support the Retail Marketing Manager.
Retail marketing has the potential to be a huge unlock for our client. They require someone to join the team and be part of delivering their Retail Marketing strategy. This means translating business priorities into clear retail engagement plans that build visibility of the brand across their key retail partners in both the lifestyle and outdoor channels.
Ultimately, the brand is a storytelling brand with incredible, authentic stories to tell about the brands history, their products, their purpose and stories of outdoor adventure from our ambassadors and
the like. They have already begun to realise this in retail, and now they plan to supercharge it. They require the successful candidate to demonstrate retail marketing leadership, as part of the brand marketing team and a growing retail team, with responsibility to activate the retail marketing strategy in market. This will involve close alignment across function with commercial teams and the regions
to support sell-ins with retail marketing initiatives.
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What you will do -
Be a part of end-to-end retail marketing campaign work. Supporting the Retail Marketing Manager, you will have responsibility for managing day-to-day activities – from creation through to execution – of retail marketing activation activity that properly shifts consumer behaviour in the way our retail marketing strategy is designed to do.
Manage internal and external creative partners. Like any retail marketing role, work with agencies, designers, copywriters, and internal stakeholders to create world-class creative that brings the brand to life in retail. To ensure that we show up best-in-class across all retail touch points.
Project management. You will manage retail projects from brief through to execution. This will include project prioritisation and timeline development to ensure the high quality delivery of retail marketing initiatives. In addition, as the primary interface between retail partners, brand marketing and functional stakeholders, a core requirement of the role will be to constantly deliver how we deliver and execute retail marketing.
Lead the charge on our brand evolution. This means properly getting stuck in. You’ll be charged with working across the whole business, from marketing, design, product, commercial and leadership to help steer where the brand is headed. That is everything from retail strategy to creative development, to media & comms planning, through to new product development. The scope is wide.
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We would expect this person to have a few things to -
To be an emerging star in retail marketing. You’ll likely be in the earlier stages of your career in retail and looking to step up into a future star. That means bringing an attitude that champions retail marketing all the way through, in pursuit of delivering best-in-class retail experiences. You will have with a solid understanding of in-store needs and really get what makes a better retail consumer journey. This is someone who is culturally aware and who can wield it as a brand-building tool.
A desire to be a self-sufficient project owner. Put simply, you should feel ownership as though you are a steward of the brand — because you are. This is important. We’re moving at speed – it can be a bit frenetic but also energizing and empowering. And in a fastpaced environment you are expected to own problems and find solutions at speed. We need owners who are able to take initiative – meaning you manage your own time excellently, and you get the bigger picture while being detail-oriented.
A high level of curiosity. You’ll bring enthusiasm and new ideas every day. We want to reinvent product marketing for this brand. This requires a 0-to-1 mentality, not just copying what others have done.
A collaborative approach. You’ll be a team player, naturally inclined to lean into everything around you in order to achieve your goals best – whether that be building content plans, go to market strategies, new propositions or new marketing campaigns.
Be outdoor-curious. Although it helps, category expertise isn’t a must. Moreso, a willingness to show that you get the product lifecycle which we work to is more important. But a love for the outdoors in all its glory is the biggest tick in the box.
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