Job Role: Event Marketing Campaigns Manager We are looking for a well-rounded, hit-the-ground-running marketer, to take ownership across a wide range of marketing disciplines. You will execute and manage end-to-end event marketing activities to ensure the success of events, manage stakeholder communications, and oversee on-site logistics. This role combines strategic planning, digital marketing, marketing automation, and on-site event execution to ensure a seamless event experience and effective stakeholder engagement. Reporting to the Marketing Director, you will have ownership of the HubSpot email campaigns, organic LinkedIn campaigns, and event website management, working in a small but highly productive and friendly team, offering training and support to generate online registrations for your managed events. Who We Are We are hubXchange We offer one-day expertly-curated events offering highly interactive, limited-capacity, focused roundtables (we call Xchanges). We deliver 1:1 meetings, and unparalleled networking for C-suite executives and senior scientists, addressing key life science (Pharma/Biotech) topics across North America and Europe. https://hub-xchange.com/about-us Role & Responsibilities Digital Marketing · Marketing Campaign Operation: o Work with the Sales Team, uploading leads, managing data segmentation, and monitoring and reporting on data health. o Manage the integration between marketing platforms, including HubSpot, ESPs, website, etc. o Create automated workflow in HubSpot to ensure seamless operation for lead generation and conversion. o Maintain and set up email accounts for team members. o Track the campaign performance through tracked website and social media links. · Email Campaign Marketing: o Writing and/or updating engaging email copy to generate and maximize delegate registrations and email execution using marketing automation tools. o Setting up email campaigns on HubSpot, creating email sequences, workflows, and schedules, and customizing copy for targeted lists across varying stages of the email campaign. o Monitoring email performance, reporting on email deliverability and health, and providing solutions to improve deliverability. · Website & SEO Management: o Update event web pages, collaborating with other teams to track agenda changes, event information, and sponsor logos. o Updating blog posts/articles with the latest industry news, feeding into the social media campaigns. o Reporting on website traffic & SEO performance, using GA4, Google Looker Studio, Google Tag Manager etc. · Social Media Campaigns: o Design visually impactful LinkedIn posts using Canva/AI. o Write engaging copy to promote the event’s agenda. o Maintaining and updating the social media schedule. o delegate registration tracker and budget reporting. Event Preparation: · Create shared folders ahead of events for required onsite materials. · Working with the Marketing Director to create onsite personalized agendas. · Design and/or update onsite signage. · Liaise with suppliers including printers and designers. · Printing name badges, feedback forms, floor plans, agendas, etc. · Create and update sponsor PDF materials. Skills & Qualifications · Proven project management skills with experience in managing multiple events concurrently. · Proficiency with HubSpot (or similar Salesforce, Zoho CRM, Pipedrive, Active Campaign etc), LinkedIn, Canva, and other digital marketing tools (GA4, Google Looker Studio). · Strong written and verbal communication skills to effectively coordinate with internal and external stakeholders. · 1 years of experience in event marketing, preferably within the Life Sciences, Pharma, or Biotech sectors. · HubSpot expertise (CRM, Sales & Marketing) is required. · Strong Excel skills, and confidence in recommending new tools and practices for growth. Soft Skills · Exceptional time management and prioritization. · Proactive stakeholder management. · Strong teamwork and collaboration. · Adaptable, with critical thinking and effective decision-making skills. What We Offer · Central London office in an award-winning WeWork space (Waterloo): See the space https://www.wework.com/en-GB/buildings/10-york-rdlondon · Hybrid / Flexible working model (1–2 days remote). · Opportunities for international travel across North America and Europe. · 25 days of annual leave plus bank holidays. · Competitive salary with a generous commission structure. · Company pension. · Clear career progression and salary reviews. · Training, nurturing, and support to excel in your marketing career. Position Start Date: As soon as possible. Salary: £30k-£40k Highly Competitive bonus/commission