Salary: up to £30,000 per annum (FTE) + Performance Related Bonus
Job Type: Full-Time or Part-Time
Reporting To: Director
About:
My client is a dedicated healthcare staffing agency providing high-quality care staff to care homes across Northwest. Our mission is to ensure that care homes receive reliable, professional, and compassionate carers to meet their staffing needs.
We are looking for a dynamic and results-driven Brand Development Lead to expand their agency's presence, develop new client relationships, and drive business growth in the healthcare sector. The ideal candidate will have a proactive approach to marketing, strong relationship-building skills, and a passion for the healthcare.
Key Responsibilities:
Business Development & Client Acquisition:
1. On-field marketing: Visit care homes, introduce Company, and build relationships with care home managers and decision-makers.
2. Cold calling & follow-ups: Contact care homes daily to promote our services, understand their staffing needs, and secure new business.
3. Lead generation: Identify and approach potential new care home clients and convert them into long-term partners.
4. Deal closing: Negotiate contracts, pricing, and service terms with care homes to secure agreements.
Strategic Marketing & Branding:
1. Develop marketing strategies to increase brand awareness and generate leads within the healthcare sector.
2. Create marketing materials, including brochures, presentations, and digital content, to effectively communicate their value proposition.
Online presence & digital marketing:
1. Support the company's online marketing efforts, including social media engagement and email campaigns.
2. Organize and attend networking events to promote the company and establish strong industry connections.
Account Management & Client Relations:
1. Regularly check in with existing care homes to maintain strong relationships and ensure service satisfaction.
2. Resolve client concerns efficiently and collaborate with the operations team to meet client expectations.
3. Maintain accurate records of client interactions, follow-ups, and business progress.
Skills & Experience Required:
1. Proven experience in marketing, sales, or business development (preferably in healthcare, recruitment, or staffing agencies).
2. Excellent communication & interpersonal skills ability to engage with care home managers and decision-makers confidently.
3. Strong negotiation & persuasion skills ability to close deals and bring new care homes on board.
4. Self-motivated & target-driven must be able to work independently and meet sales targets.
5. Great organizational skills ability to manage multiple accounts, schedule client visits, and maintain follow-ups.
6. A results-oriented mindset consistently striving to bring new care homes onto the books.
7. Valid UK driving license & willingness to travel to care homes for on-site marketing and meetings.
Why Join:
1. Performance-based incentives.
2. Opportunity to be a key player in the company's growth.
3. Supportive team environment with career growth potential.
4. Hands-on role with direct impact on business expansion.
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