Data and Reporting Analyst-Leeds/Hybrid-Up to £50k A digital marketing agency in Leeds are seeking a strategic and technically skilled Data and Reporting Analyst to establish a data and analytics team. As a Data and Reporting Analyst you will be responsible for creating and implementing tracking requirements, then using the advanced tracking implemented, build out customised reporting dashboards to showcase performance against a client's objectives and KPIs. The Data and Reporting Analyst will work across a wide range of clients, supporting multiple teams The role: Lead projects using data modelling and analysis techniques to guide strategy. Support to build the team's goals, roadmaps and processes. Implement campaign tracking through Google Tag Manager. Build custom reporting dashboards using tools such as Looker Studio and Power BI. Analyse data to provide actionable insights that enhance campaign performance. Develop and maintain the reporting dashboard to visualise key metrics for clients and internal teams. (Power BI, Tableau, Looker Studio) Identify opportunities to integrate data from multiple platforms using existing tools such as Adverity or Google Big Query and suggest news ways of combining data. Implement cookie compliance across new websites and existing websites, creating a reusable and efficient solution. Feed into new business decks, providing top level insights to initiate new business opportunities.Skills required: Strong experience with GA4 and Google Tag Manager. Strong working knowledge of Looker Studio and Power BI. Hands-on experience with data pipelines and ETL processes. Experience analysing data across performance marketing channels Experience analysing user journey behaviour and analysing drop offs, providing enhancements and recommendations.Desirable skills Basic knowledge of CRO tools and creating tests Exposure of CRM and email marketing analytics e.g Klaviyo Basic knowledge of Performance Marketing platforms, Google Ads, Meta, TikTok to review data and pull through to reporting tools.Agency benefits: Hybrid working (3 office days). 25 days holidays bank holidays. Free onsite gym. Birthday off. Private health insurance. If you're interested in this role please click 'apply' or get in touch with Liv Grant KRG.