Job summary Do you have a passion for Infant Feeding? If so this is the job for you Team ASPH is looking for an passionate, knowledgeable infant feeding lead for our Maternity Services. organisational role for developing and maintaining high standards of infant feeding across the Ashford and St Peter's Hospital Trust. The successful candidate will have a key role leading and promoting best practice, progressing and maintaining the UNICEF Baby Friendly Initiative standards. An expectation of the role is to be an 'expert advisor' for colleagues and deliver a multi-disciplinary education and training programme. We want you to be present and available to deliver women centred care providing feeding support and advice. We are committed to fostering an inclusive and diverse workplace where everyone feels valued and supported. It is a very exciting time to be joining us at ASPH and we would love to hear from you if you would like to join us on our journey in becoming an outstanding maternity service. For further information please contact Jo Doumouchtsi, Consultant Midwife Public Health (joanna.doumouchtsinhs.net) https://asph-careers.org/maternity/ Main duties of the job Take the lead for planning, setting, maintaining and evaluating agreed standards for infant feeding including developing strategies for achieving and sustaining the UNICEF Baby Friendly Initiative status. Promote the public health benefits of breast feeding and lead to improve the continuation of breast feeding in line with Baby Friendly Initiative Standards. Provide clinical specialist infant feeding support and advice where required alongside existing workforce using expert knowledge and judgement to provide individualised care/ support packages. Ensure there is a training strategy to provide foundation and updates for all members of the multidisciplinary team. Identify the specific educational needs of individual parents and facilitate meeting those needs through the provision of specialist education, care and support. Contribute to the delivery of infant feeding training programmes and workshops for health professionals and women. Implement and embed clinical practice changes which demonstrate evidenced based individualised care and detection of emergent themes within clinical areas through localised robust governance process. To work in partnership with local services and providers to increase breastfeeding rates as part of improving health outcomes. Monitor and audit progress towards achieving the standards required to achieve BFI accreditation. About us Ashford and St. Peters Hospitals NHS Foundation Trust serves a population of more than 410,000 people living in North-West Surrey, parts of Hounslow and beyond. Over 3,700 highly trained doctors, nurses, midwives, therapists, healthcare scientists and other support staff make up our workforce, providing a wide range of services across our two hospital sites, Ashford, Surrey and St Peter's, Chertsey, Surrey. We also run many specialist clinics in the community and local community hospitals and other healthcare facilities. Our vision is to be one of the best healthcare Trusts in the country. There has never been a better time to join us in the NHS at ASPH. We are committed to providing continuous professional development and flexibility to shape our workforce around our patient care. We are expanding our theatres at Ashford Hospital and moving towards this becoming our dedicated elective centre. We want to create a state-of-the-art centre for excellence for planned surgical procedures. We can offer you the full range of NHS benefits/discounts and in addition: Excellent pension scheme and annual leave entitlement On-site Nurseries On-site staff cafes On-site parking Support in career development Salary Sacrifice schemes including wage stream, lease cars, Cycle to Work schemes and home electronics Adverts may close early, so applicants are encouraged to submit an application as soon as possible. For more information about a career at ASPH please visit:www.asph-careers.org Date posted 10 April 2025 Pay scheme Agenda for change Band Band 7 Salary £48,270 to £54,931 a year pa inc. HCAS Contract Permanent Working pattern Full-time, Flexible working Reference number 323-NM6160-JN Job locations St Peter's Hospital Guildford Road Chertsey KT16 0PZ Job description Job responsibilities Clinical and Professional Take the lead for planning, setting, maintaining and evaluating agreed standards for infant feeding including developing strategies for achieving and sustaining the UNICEF Baby Friendly Initiative status Work in accordance with the NSF for Maternity Services, NICE Guidelines and the Healthy child Programme in developing services and standards of practice Promote the public health benefits of breast feeding and lead to improve the continuation of breast feeding in line with Baby Friendly Initiative Standards. Create and review processes, pathways, policies and standard operating procedures to promote effective evidence based approaches regarding infant feeding Lead the staff and build successful links between health visiting and other professions to support and promote effective multi-disciplinary team working. Provide clinical specialist infant feeding support and advice where required alongside existing workforce using expert knowledge and judgement to provide individualised care/ support packages. Work within the Nursing and Midwifery Council (NMC) Code of Professional Practice and guidelines and be professionally accountable for own actions. Work in partnership with a range of local stakeholders to raise the level of knowledge and skills to effectively support women who chose to breast feed. Be aware of and apply where possible, the recommendations of the Confidential Enquiries, the National Service Framework for Children, Young People and Maternity. Educational Responsibilities Ensure there is a training strategy to provide foundation and updates for all members of the multidisciplinary team. To lead teaching, mentoring and assessment of staff in relation to infant feeding, providing written reports as required. Monitor training and maintain database. Actively promote breast feeding training opportunities. Identify the specific educational needs of individual parents and facilitate meeting those needs through the provision of specialist education, care and support. Review information available for parents, ensuring that information given is based on nationally accepted standards and is made available in languages relevant to the locality in a variety of formats. Develop a positive learning environment for students and staff which encourages everyone to learn from each other and from external good practice. Implement induction, preceptorship and PREP programmes. Contribute to the delivery of infant feeding training programmes and workshops for health professionals and women. To be a champion for trauma informed care and raise awareness and educate around breastfeeding trauma and grief Managerial and Organisational Line manage and appraise infant feeding team. Provide support and advice for infant feeding peer support volunteers To provide expert leadership and service design and provide support to managers, clinicians, patients and other stakeholders to enable a multi-disciplinary, multiagency approach to achieving BFI accreditation. Be the trust lead for infant feeding providing expert opinion for breastfeeding. Implement and embed clinical practice changes which demonstrate evidenced based individualised care and detection of emergent themes within clinical areas through localised robust governance process. Ensure there is compliance with the WHO code of marketing breast milk substitutes. Establish monitoring systems to review progress in breast feeding practice against the Baby Friendly initiative standards. Provide regular verbal and written reports for line managers and commissioners as required. Responsibility for the maintenance of standards attained, in preparation for re accreditation process, with succession planning for key roles associated with sustained success. Be responsible for information processes to facilitate progress monitoring and reporting with specific attention to key performance indicators. And report with variance analysis when required. To work in partnership with local services and providers to increase breastfeeding rates as part of improving health outcomes. Research and Audit. Monitor and audit progress towards achieving the standards required to achieve BFI accreditation. Participate in research and audit process relevant to the post to ensure the development of evidence based innovative practice. Ensure that research findings and reports related to breast feeding are shared with the multi-disciplinary team. Develop and implement a communication plan to ensure all stakeholders are aware of and appropriately engage with infant feeding. Undertake any additional activities as deemed appropriate by the Director of Midwifery/ Divisional Chief Nurse/ Head of Midwifery. Job description Job responsibilities Clinical and Professional Take the lead for planning, setting, maintaining and evaluating agreed standards for infant feeding including developing strategies for achieving and sustaining the UNICEF Baby Friendly Initiative status Work in accordance with the NSF for Maternity Services, NICE Guidelines and the Healthy child Programme in developing services and standards of practice Promote the public health benefits of breast feeding and lead to improve the continuation of breast feeding in line with Baby Friendly Initiative Standards. Create and review processes, pathways, policies and standard operating procedures to promote effective evidence based approaches regarding infant feeding Lead the staff and build successful links between health visiting and other professions to support and promote effective multi-disciplinary team working. Provide clinical specialist infant feeding support and advice where required alongside existing workforce using expert knowledge and judgement to provide individualised care/ support packages. Work within the Nursing and Midwifery Council (NMC) Code of Professional Practice and guidelines and be professionally accountable for own actions. Work in partnership with a range of local stakeholders to raise the level of knowledge and skills to effectively support women who chose to breast feed. Be aware of and apply where possible, the recommendations of the Confidential Enquiries, the National Service Framework for Children, Young People and Maternity. Educational Responsibilities Ensure there is a training strategy to provide foundation and updates for all members of the multidisciplinary team. To lead teaching, mentoring and assessment of staff in relation to infant feeding, providing written reports as required. Monitor training and maintain database. Actively promote breast feeding training opportunities. Identify the specific educational needs of individual parents and facilitate meeting those needs through the provision of specialist education, care and support. Review information available for parents, ensuring that information given is based on nationally accepted standards and is made available in languages relevant to the locality in a variety of formats. Develop a positive learning environment for students and staff which encourages everyone to learn from each other and from external good practice. Implement induction, preceptorship and PREP programmes. Contribute to the delivery of infant feeding training programmes and workshops for health professionals and women. To be a champion for trauma informed care and raise awareness and educate around breastfeeding trauma and grief Managerial and Organisational Line manage and appraise infant feeding team. Provide support and advice for infant feeding peer support volunteers To provide expert leadership and service design and provide support to managers, clinicians, patients and other stakeholders to enable a multi-disciplinary, multiagency approach to achieving BFI accreditation. Be the trust lead for infant feeding providing expert opinion for breastfeeding. Implement and embed clinical practice changes which demonstrate evidenced based individualised care and detection of emergent themes within clinical areas through localised robust governance process. Ensure there is compliance with the WHO code of marketing breast milk substitutes. Establish monitoring systems to review progress in breast feeding practice against the Baby Friendly initiative standards. Provide regular verbal and written reports for line managers and commissioners as required. Responsibility for the maintenance of standards attained, in preparation for re accreditation process, with succession planning for key roles associated with sustained success. Be responsible for information processes to facilitate progress monitoring and reporting with specific attention to key performance indicators. And report with variance analysis when required. To work in partnership with local services and providers to increase breastfeeding rates as part of improving health outcomes. Research and Audit. Monitor and audit progress towards achieving the standards required to achieve BFI accreditation. Participate in research and audit process relevant to the post to ensure the development of evidence based innovative practice. Ensure that research findings and reports related to breast feeding are shared with the multi-disciplinary team. Develop and implement a communication plan to ensure all stakeholders are aware of and appropriately engage with infant feeding. Undertake any additional activities as deemed appropriate by the Director of Midwifery/ Divisional Chief Nurse/ Head of Midwifery. Person Specification NMC registered Midwife or Nurse Essential Degree/Diploma Customer service Focus Knowledge surrounding service improvement Ability to communicate effectively to ensure high standards of care, service or support Demonstrate leadership skills Desirable Previous Management experience Further qualification or Training ie IBCLC Experience Essential Significant experience in Infant feeding support Experience Essential Experience of Quality improvement projects Person Specification NMC registered Midwife or Nurse Essential Degree/Diploma Customer service Focus Knowledge surrounding service improvement Ability to communicate effectively to ensure high standards of care, service or support Demonstrate leadership skills Desirable Previous Management experience Further qualification or Training ie IBCLC Experience Essential Significant experience in Infant feeding support Experience Essential Experience of Quality improvement projects Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. UK Registration Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window). Additional information Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. UK Registration Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window). Employer details Employer name Ashford & St. Peter's Hospitals NHS Foundation Trust Address St Peter's Hospital Guildford Road Chertsey KT16 0PZ Employer's website https://www.ashfordstpeters.nhs.uk/ (Opens in a new tab)