Project Marketing Manager
Who We Are
Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.
We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.
The Team
Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
We’re looking for a Project Marketing Manager to embed into our clients’ marketing team. This is an exciting role working in a world-renowned team within a Global Tech Leader. You’ll be responsible for planning, developing, and executing insight-driven strategic marketing projects and campaigns to drive consumer adoption, retention, and engagement across our client’s TV platform.
This role requires someone who has a proven track record of developing and managing successful TV or streaming content marketing strategies and user engagement campaigns.
Core Responsibilities:
* Project Leadership & Campaign Execution:
* Plan, develop, and execute strategic marketing projects and campaigns to drive consumer adoption, retention, and deeper engagement on our client’s TV platform.
* Cross-functional Collaboration:
* Partner closely with Product, Creative, Partnerships, PR, UX/UI, Analytics, and global Marketing teams to create cohesive and impactful marketing initiatives that elevate our client's consumers' viewing experience.
* Insight-Driven Strategy:
* Utilise market research, viewer analytics, and industry trends to identify opportunities, inform strategic planning, and deliver measurable results.
* Platform & Product Positioning:
* Develop clear, compelling narratives that showcase our client’s TV value proposition to consumers, partners, and internal stakeholders.
* Performance Analysis & Optimisation:
* Measure, track, and report on campaign effectiveness, continuously optimising based on insights, analytics, and best practices.
* Stakeholder & Vendor Management:
* Effectively manage relationships with internal stakeholders and external creative agencies, production partners, and vendors to deliver campaigns on-time and within budget.
Required qualifications:
* Bachelor’s degree or equivalent practical experience.
* 6+ years of experience in marketing, product marketing, or growth marketing, ideally within Connected TV, streaming platforms, digital entertainment, technology, or related industries.
* Demonstrated experience leading and executing high-impact, cross-channel marketing projects and campaigns.