Contract: Permanent
Shift pattern: Full Time
Location: Nottingham - 5 days in the Office
Recruitment Partner: Matthew Nelligan
About the role
As Senior Conversion Rate Optimisation Specialist, you will be joining the Digital Acceleration Team, within No7 Beauty Company, to deliver an outstanding personalised digital experience. You will help drive our vision of a consumer centric organisation and creating seamless and optimal customer journeys. You will be working with the wider digital and ecommerce team to drive and support the digital optimisation mission, working closely with our data analyst and technology partners. We recently implemented Adobe Experience Cloud and specifically are looking for you to deliver the tactics around Adobe Target. We are looking for someone to help maximise the investment into this technology whilst driving change within the organisation. You will master how the brand communicates with our different customers to deliver increased conversions, personalised campaign journeys and landing pages, working on A/B & MVT testing, specifically through Adobe Target, whilst being mindful about accessibility, brand and data capture.
Key Responsibilities:
1. Support our overall digital optimisation and web personalisation strategy.
2. Deliver always on personalisation, driven by successful testing, working in partnership with the wider Digital Team to ensure an optimised combination of design and content.
3. Manage our A/B and Multivariate Testing agenda and manage dynamic content rules.
4. Deliver the planning and implementation of tests.
5. Work closely with our data analyst, insights team and technology partners on a data-led optimisation roadmap.
6. Work with the Customer Engagement Manager to utilise our audience segmentation, implementing personalised customer journeys to enhance brand loyalty and customer retention.
7. Engage and promote our activity with partners in the organisation, improving capability and the best consumer experiences. Promoting a culture of data-driven testing.
8. Report commercial benefits, that see the delivery of our business case and growth of our digital channels.
What we are looking for:
1. Experience in executing digital campaigns across multiple channels.
2. Experience in A/B and Multivariate Testing. Ideally using Adobe Target.
3. A good understanding around digital optimisation processes and workflows. Reporting KPI, manage use cases implementation and rationale and setting hypothesis.
4. Experience in ecommerce analytics, specifically around building use cases for conversion rate optimisation. Ideally experience in using Adobe Analytics.
5. Customer focused with a clear understanding of the value of customer experience.
6. Direct to consumer ecommerce experience or equivalent studies and understanding of commercial business goals.
7. A keen eye for detail being able to produce high quality work in a fast-paced environment.
8. Managing priorities and planning accordingly to be able to deliver projects on time, to brief and to the highest standard.
9. Preferred experience around UI/UX, QA and a basic understanding of HTML/CSS.
10. Experience working with agencies and other functions across an organisation.
Who we are
No7 Beauty Company is made up of five iconic brands - No7, Liz Earle, Soap & Glory, Botanics and Sleek MakeUP. We believe in creating the best in beauty for everyone - we’re innovators with a passion for challenging perceptions with ground-breaking products, proven results and positive impact. We have built a reputation on scientific innovation, whilst being environmentally sustainable and socially responsible. We are an equal opportunity employer, empowering our team members to be their authentic selves as we share a culture where diversity, equity and inclusion are at the centre of everything we do.
Benefits
1. Retirement Savings Plan
2. Enhanced maternity/paternity/adoption leave pay
3. Discretionary annual bonus
4. Generous discount on our own brands and partner businesses
5. Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and much more.
We have a great range of benefits in addition to the above that offer flexibility to suit you - go to no7company.jobs/working-here to find out more.
What's next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
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Discover how we support you to achieve your goals, how we’re creating an open and inclusive working environment and explore our meaningful benefits.
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