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Job Overview
Reporting to the Associate Director of Communications and Engagement, this post holder will lead on the delivery of both internal and external communications and engagement activity by bringing specialist knowledge and skills to the planning, development, delivery and evaluation of communications channels and campaigns for the Somerset, Wiltshire, Avon & Gloucestershire (SWAG) Cancer Alliance, which is hosted by North Bristol NHS Trust.
Cancer Alliances are unique. They are the primary vehicle for delivery of the NHS Long Term Plan ambitions for cancer and improvements in cancer performance. By collaborating across organisational boundaries, they put the patient at the heart of what we do.
The role will ensure that all activity is consistent across all relevant channels – including media, stakeholders, social media, digital and physical platforms and events – and aligned to the priorities of the SWAG Cancer Alliance. They will be responsible for management and development of the communications and engagement activity across the whole organisation, working closely with colleagues at all levels including senior managers, executive directors and clinical leads.
The post holder is hybrid working with a minimum of 40% office based within the SWAG Cancer Alliance geography, and will be required to travel across the South West.
Main duties of the job
* With the support of the Associate Director of Communications and Engagement and Operational Manager of the SWAG Cancer Alliance, lead on the development and delivery of communications and engagement linked to the SWAG Cancer Alliance’s Strategy.
* Help to maintain SWAG Cancer Alliance’s corporate identity through use of the brand guidelines and ensure that these are correctly deployed through all communications.
* Ensure all communications support the SWAG Cancer Alliance culture, mission, vision and values and priorities and objectives.
* Review emerging/ new communications tools, techniques and development, reducing reliance on traditional media channels to ensure the SWAG Cancer Alliance is in line with best practice.
* Develop robust evaluation processes to understand the effectiveness of communications and engagement activities.
* Lead and deliver communications and engagement activity covering the full spectrum of communications including but not limited to internal communications, media relations, social media, marketing, public affairs, patient, public and stakeholder engagement and digital/ web based communications.
* For full details of this role, including all of the main responsibilities, please see the job description and person specification attached.
Working for our organisation
North Bristol NHS Trust employs over 12,000 staff providing healthcare to the residents of Bristol, South Gloucestershire and North Somerset from our award-winning hospital building at Southmead. We are the regional Major Trauma Centre, and an internationally recognised centre of excellence in a range of services and major specialties. Our vision is that by enabling our teams to be the best that they can be, we will provide exceptional healthcare, personally delivered.
North Bristol NHS Trust values all people as individuals. We aim to be an anti-discriminatory organisation and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all underrepresented groups.
Detailed Job Description And Main Responsibilities
* Support content creation for the SWAG Cancer Alliance’s communications activities – including visual, video and audio.
* Take ownership and overall responsibility for management of SWAG Cancer Alliance's social media channels – X (Twitter), LinkedIn etc.
* Support and provide advice to the SWAG Cancer Alliance team, including leadership and board members, to enable them to deliver communications and engagement effectively.
* Be responsible for delivering complex projects to time and to budget – including by utilising project management techniques and processes.
* Support service change engagement and consultation activities in adherence with NHS England guidelines and best practice.
* Undertake any other duties within the North Bristol NHS Trust Communications Team as may be reasonably required.
Person specification
Education/Training/Qualifications
Essential criteria
* Educated to post graduate level or equivalent professional experience.
* High level of IT/ digital literacy and proficiency.
Desirable criteria
* Evidence of continuous professional development.
Work Experience
Essential criteria
* Experience of working with and providing strategic advice to senior leaders at a large organisation.
* Extensive experience of planning and executing communications campaigns with significant experience of providing communications and engagement support for a large complex organisation.
* Hands on experience of managing stakeholder relationships in a politically sensitive environment.
* Experience of working with highly sensitive information.
Knowledge/Skills/Abilities
Essential criteria
* Knowledge of relevant systems e.g. HTML, content management systems, CSS, search engine optimisation, web analytics, Google Adwords, search engine marketing and e-marketing software.
* Excellent writing and proof reading skills and the ability to convey messages to a variety of audiences.
* Experience working across the full spectrum of corporate communication activities including, but not limited to: internal communications, media relations, social media, marketing, public affairs, patient, public and stakeholder engagement and digital/ web based communications.
* Experience at content creation including using systems such as Adobe and Canva.
* Experience of working with external organisations, suppliers, partners and in managing stakeholders.
* Experience of supporting incident response through crisis communications.
* Evidence of supporting complex change/ transformation programmes.
Personal Qualities/ Special Circumstances
Essential criteria
* Calm and decisive under pressure.
* Approachable, accessible and flexible.
* Able to work with conflicting and changing priorities with energy and autonomy.
If you apply for this vacancy and have not received a communication from North Bristol NHS Trust within three weeks of the closing date, please assume that on this occasion your application has been unsuccessful.
Please note that North Bristol NHS Trust does not reimburse travel expenses relating to interview attendance.
If you feel you meet the requirements of the Disability Act / Two Ticks scheme and require further support/advice, please contact us on tel 0117 414 1151.
North Bristol NHS Trust are committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
The successful applicant(s) will normally commence at the minimum of the scale unless they have previous NHS service at the same band. Progression through the scale is by annual increments.
At North Bristol Trust (NBT), we know diverse and inclusive environments lead to happier and healthier teams and improved patient care and outcomes. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong. We therefore particularly encourage applications from candidates who are currently underrepresented in NBT’s workforce at Band 8a and above. These include people from Black, Asian and minority ethnic backgrounds, disabled people and LGBTQIA+ people.
Please note that stringent pre-employment checks are undertaken on all successful applicants prior to commencement in post.
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