Hauser & Wirth is one of the world’s leading commercial galleries for Modern and Contemporary art with locations across the UK, USA, Europe and Asia. Based in London, we are looking for a Marketing Manager.
The Marketing Manager is responsible for promoting Hauser & Wirth, our artists and exhibitions, participation in art fairs and Hauser & Wirth Publishers to a global audience of existing and new clients.
Responsibilities include but not limited to:
* Plan and manage an effective programme of marketing activity for Hauser & Wirth to achieve business objectives.
* Collaborate closely with the Senior Director of Marketing (Europe) to define and implement effective marketing strategies.
* Lead the marketing strategy for various campaigns by identifying target audiences and creating tailored initiatives.
* Design and deliver multifaceted campaigns across channels, including advertising, print, digital media, partnerships, content marketing, promotions, social media, online marketing, and CRM.
* Develop creative and evidence-based marketing initiatives to deepen our relationship with artists and existing clients and attract new clients to the business.
* Develop innovative partnerships with art fairs, other brands and organisations for the benefit of Hauser & Wirth, its artist and clients.
* Ensure marketing objectives and targets are met/exceeded by monitoring effectiveness during campaigns and developing contingency strategies and adjusting plans if required.
* Work closely with the Senior Director Marketing Europe to manage the marketing budget for assigned locations and campaigns, following business procedures, to monitor expenditure and secure the best value for the allocated resources.
Skills/Competencies Required:
Experience
* Minimum of 2 years of experience as a Marketing Manager.
* Demonstrated experience in the art and cultural sector, including roles within galleries, museums, and auction houses.
* Proven ability to manage, devise, and implement effective marketing campaigns in a global or complex organization.
* Experience managing multi-platform marketing budgets with a strong focus on accuracy.
* Experience in managing agencies, designers, and suppliers.
Technical Skills
* Strong copywriting skills with an excellent eye for detail.
* High level of visual literacy with a solid understanding of branding principles.
* Proficiency in digital marketing techniques and strategies (programmatic advertising, content advertising, SEM, SEO, and e-CRM).
Soft Skills
* Creative thinker with an enthusiastic and entrepreneurial mindset for producing innovative marketing campaigns.
* Excellent communication skills, capable of conveying ideas clearly and engagingly to diverse audiences.
* Ability to work collaboratively with internal and external partners, fostering effective working relationships.
* Strong planning and organizational abilities, including the capability to prioritize a demanding workload and work flexibly.
* Calm and positive demeanor under pressure, maintaining a supportive and constructive approach as a team member.
Additional requirements
* Fluency in English as well as either French or Italian (essential).
* Willingness to travel occasionally to different locations as required.