Full time (35 hours per week), permanent role paying between £52000 - £54000 per year.
Mothers' Union is a global Christian movement working with people of all faiths and none to develop communities, strengthen families and advocate for change. Our members are active in 83 countries and work tirelessly to serve their communities to build a future where everyone thrives.
Who we are looking for
Are you a gifted communicator? Can you help Mothers’ Union reimagine how we talk about ourselves and ensure the right message is heard by the right audience? Do you want to shape the future of a 150-year-old Charity while raising the voices of some of the world’s most marginalised communities to fight against poverty and injustice?
We are looking for a confident omni-channel marketing expert that enjoys combining these skills with overall Media and PR communication work - this role has a broad remit, so you will need to bring demonstrable experience of both offline and online communications channels.
If your answer is yes then read on as Mothers’ Union would love to hear from you.
Overview of the role:
* Develop, implement and evaluate multi-platform communications and marketing strategies.
* Update and share our impact with the existing membership and proactively engage with people who have no relationship with Mothers’ Union; to grow awareness, support, and membership.
* Manage internal and external communications with a digital-first approach and provide communications advice, crisis management, media support, and training.
Duties & Responsibilities
Communications
* Develop and oversee multi-channel digital marketing and public engagement campaigns and projects, working alongside the policy and fundraising team members.
* Lead the strategic development of communications activities to develop key stakeholder partnerships, supporting fundraising and policy objectives.
* Create and manage a clear communications channels strategy ensuring that all audiences are defined and that channels are maximised for the optimal outcome.
* Support the team to continually improve content gathering and build the storytelling plan across the organisation, ensuring an ethical approach that adheres to the safeguarding policy.
* Write and deliver promotional materials and publications for the membership and wider needs of the Charity.
Marketing
* Lead on digital marketing to achieve organisational objectives of growth in income and membership – working with the small communications team and wider staff team, to build content that can be used on the website, social media, and press (includes budget management).
* Forge strong working relationships with other organisations, external agencies, and high-profile individuals.
* Write articles and blogs, create podcasts for our website and external publications around our work and impact.
* Lead on any marketing and profile-raising events.
Media
* Working across the Charity, develop media strategy to share our impact, events, income generation, and campaigns with a goal of securing high-quality media coverage and profile.
* Manage the reputation of Mothers’ Union through crisis communications planning, working closely with the Director of Fundraising, Communications and Retail.
Internal communications
* Responsible for the development and leadership of internal (staff team) communications plans and functions across the organisation.
* Ensure that the strategic development of our brand is effectively led and managed, building strong, collaborative relationships with internal partners and affiliated Mothers’ Unions as well as with our external suppliers.
* Grow the Charity's profile, credibility, and influence through the implementation and management of our key brand messages.
* Responsibility for the Mothers’ Union’s long-term communications strategy, objective setting, and budget planning.
* Continue to develop clear measures of success for communications activities and continually monitor, evaluate, and report on progress.
* Direct line management of the Communications Officer and the Digital Marketing and Communications Officer, plus consultants and freelancers as required.
* Undertake any other reasonable duties as requested.
Minimum Qualifications and Experience:
* Exceptional ability, understanding, and experience of the digital communications landscape.
* Excellent written and verbal communication skills, including strong ability to write at speed for different audiences and channels, and in editing and proof-reading, as well as ability to clearly and effectively negotiate changes with technical experts, authors, and designers.
* Excellent “news sense”, the ability to identify compelling stories that will inspire and engage target audiences.
* High level of ability to analyse and interpret complex information and present this in a simple and easy to understand way.
* Experience of devising and using a range of campaign tactics (both online and offline) and evidencing the effectiveness of these through detailed monitoring processes.
* Exceptional interpersonal and networking skills and ability to build good working relationships with a wide range of people and colleagues and members at all levels.
* Adaptable and flexible with the ability to manage multiple projects in a fast-paced, deadline-driven environment; a “can-do” attitude and excellent problem-solving skills.
* Experience of developing and implementing multi-channel communications plans.
* Experience of working in a communications function in an international development, campaigning against gender-based violence or in a Christian setting.
* In-depth knowledge and understanding of the Christian community in the UK (preferably worldwide), and ability to provide expert advice to guide colleagues in engaging effectively with church leaders and Christians across the Anglican Communion and beyond.
* Experience of successfully developing and delivering initiatives and resources designed for a Christian/church context.
Work Location/Hybrid Working Pattern
This role will be based at our Head Office in Central London. Mothers’ Union operates a hybrid working model. Staff are required to work an aggregate minimum of 90 days per calendar year (pro rata for part-timers) at our Head Office, Mary Sumner House in central London. Tuesdays are our anchor days where every staff member is expected to be at the office. The 90 days include anchor Tuesdays. In addition, Thursday is a core working day where part-time staff are expected to work, either at home or from the office as needed.
How to Apply
If you are interested in this position, please apply by sending your CV and a Cover Letter via LinkedIn. The Cover Letter should clearly outline how your skills match the main responsibilities of the role. Please note – only applications with a cover letter, alongside a CV, will be considered. The Cover Letter can be submitted alongside your CV in the same document.
Application Deadline
The deadline for applications is 03 February 2025 at 10:00 am. Due to the number of applications we may receive, we will not be able to individually respond to each applicant. Kindly note, we will only be getting in touch with the applicants shortlisted for an interview. We aim to get in touch with the shortlisted candidates after the application deadline. We will be conducting interviews for suitable candidates as we go along and may fill the role before the closing date.
Mothers’ Union is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Seniority level
* Director
Employment type
* Full-time
* Industries: Non-profit Organizations
#J-18808-Ljbffr