Digital Marketing Manager We are looking for a creative and data-driven Digital Marketing Manager to develop and execute impactful B2B marketing strategies across our brand, subscriptions, and products. From social media and paid campaigns to branding and email marketing, you will take the lead in ensuring our digital channels effectively generate awareness, drive leads, and promote our business objectives. Working collaboratively across departments, you'll have a vital role in maintaining and enhancing our brand presence globally. What you'll be doing: -Creating and implementing multi-channel marketing strategies to drive brand awareness, lead generation, and engagement in line with our business objectives. -Developing creative and high-quality copy for email marketing and social channels, tailoring messaging to resonate with diverse audiences. -Supporting product marketing initiatives, working closely with product teams on go-to-market strategies, positioning, and promotional campaigns. -Collaborating with the design team to maintain brand consistency across marketing campaigns and create engaging assets, including guidelines, posts, and house banners for the website. -Creating and running effective paid LinkedIn ad campaigns to promote subscriptions, products, and client projects, while also leveraging organic social media. -Managing email marketing campaigns using HubSpot, including automation workflows, audience segmentation, and A/B testing to optimise performance. -Regularly analysing data from campaigns to monitor effectiveness, track ROI, and identify learnings, sharing actionable insights with relevant departments and Head of Digital Marketing. What we're looking for: -Proven Digital Marketing Experience: A strong background in B2B digital marketing across email, social media, and paid campaigns, with experience creating and executing impactful strategies. -Paid Social Expertise: Experience in running paid social campaigns, particularly on LinkedIn, with a focus on driving engagement, lead generation, and brand awareness. -Product Marketing Experience: Experience promoting digital products, working closely with product teams to develop go-to-market strategies and campaigns that resonate with global audiences, particularly across the UK, US, and EMEA regions. -CRM Proficiency: Hands-on experience with a CRM platform, ideally HubSpot, including use of workflows, segmentation, and email creation. -Creative Flair: The ability to craft compelling copy for various digital channels and collaborate with design teams to develop engaging marketing assets. -Analytical Mindset: Solid skills in monitoring campaign performance, interpreting data, and using insights to inform future designs and strategies. -Organised and Collaborative: Highly organised with strong project management skills and a proven ability to work cross-functionally across teams and departments. -Global Perspective: An understanding of global markets and the ability to tailor campaigns to different regions effectively. Meet Citywire We cover - and connect - all sides of the $100 trillion global asset management industry - through our news, events and insights. At Citywire, we uphold a culture rooted in honesty, integrity, and fairness, where every voice is valued and heard. Our culture promotes constructive dialogue and collaboration on a global scale. Join the team at the Heart of Wealth. Our perks: -Generous holiday entitlement: Start with 25 days per annum, increasing to 28 days after three years' service, and 30 days after five years' service, in addition to bank holidays. -Flexible working options. -£480 annual allowance for well-being activities or gym memberships, with assistance available for monthly or annual costs. -Eye-test and glasses allowance. -Competitive private pension scheme. -Critical illness cover and group life assurance from day one of employment. -Well-being support: Access to an independent Employee Assistance Programme, available 24/7. -Cycle to work scheme and annual travel card loans. -Techscheme: Purchase the latest tech through our employer scheme, spreading the cost over 12 months with National Insurance savings. -After two years of continuous service, access group income protection, private medical, and dental insurance. Citywire is an equal opportunities employer. ADZN1_UKTJ