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Digital Marketing Executive
Job Description
Our client is at the forefront of their industry and is a UK award-winning designer of high-quality products, committed to driving innovation and excellence. They are looking for a dynamic Digital Marketing Executive to join their team and help elevate their online presence.
Key Duties:
1. Develop and execute digital marketing strategies aligned with business goals.
2. Identify target audiences and create detailed customer personas.
3. Plan and manage digital campaigns across various channels, including social media and email.
4. Oversee social media accounts, create engaging content, monitor comments, and respond to enquiries.
5. Conduct keyword research, implement on-page SEO techniques, and monitor website rankings and organic traffic.
6. Design and execute email campaigns, segment email lists, and personalise content.
7. Work with web developers to enhance user experience (UX) and optimise website content, CTAs, and landing pages.
8. Write compelling blog posts, articles, and website content, and create visual content like infographics and videos.
9. Measure key performance indicators (KPIs) and generate regular reports on campaign performance.
Skills and Knowledge
1. Proven experience in a B2B environment, marketing a technical product.
2. Degree in Marketing, Business, or a related field.
3. Extensive experience as a Digital Marketing Executive or similar role.
4. Expert knowledge of WordPress and proficiency in digital marketing tools.
5. Strong analytical skills and a data-driven approach to decision-making.
6. Excellent communication and teamwork abilities.
7. Creative mindset with the ability to adapt to industry trends.
Why Join Us – salary and benefits
1. 37.5 hour week – 8.30-5.00
2. 23 days holiday rising to 25 days after 3 years service
3. Contributory Pension
4. Free onsite parking
5. Opportunity to work in a dynamic and innovative environment
6. Collaborative team culture
7. Continuous learning and professional development opportunities
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