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Want to join the marketing team of TikTok viral brand Glow Hub? Due to rapid growth and exciting brand developments, an opportunity has arisen for an experienced Influencer & Partnerships Manager to join the brand division of a leading global beauty manufacturer and brand incubator based in Knutsford, Cheshire.
Looking for a strategic thinker and beauty marketing enthusiast, this varied role will allow the successful candidate to flex their strategy skills, as well as utilise their strong influencer and agency relationships.
The role will be a critical part of the brand's growth strategy and will be responsible for implementing organic and paid influencer strategies to drive brand awareness, advocacy, and ultimately conversion.
Your responsibilities will include:
1. Working with our Head of Marketing and Head of Ecommerce to devise a robust cross-channel influencer strategy.
2. Leading all aspects of influencer marketing; identifying key areas for growth, raising brand awareness, building community, and driving increased visibility for the brand.
3. Managing influencer budgets and overall KPI’s, ensuring targets and objectives are met.
4. Executing both paid and gifting campaigns across all levels from start to finish, collaborating with creators to create compelling and authentic content that resonates with target audiences.
5. Nurturing relationships with key agencies, talent managers, and talent across our global markets.
6. Tracking and evaluating the effectiveness of influencer campaigns, providing insights and recommendations for continuous improvement.
7. Managing a robust outreach strategy with a team of Marketing Executives, setting clear KPI’s, and reporting metrics around outreach, paid partnerships per month, gifted partnerships by month, and revenue driven.
8. Staying updated on industry trends, platform changes, and emerging influencer marketing practices.
9. Providing regular reports on performance, giving insights to optimise future initiatives.
About you…
* Strong Influencer Marketing and talent management experience ideally with a background in Beauty
* Highly organised and able to multi-task
* Reactive, able to work to tight deadlines
* Strong attention to detail
* Able to work autonomously and not afraid to take on responsibility
* Experience working in the beauty industry will be an advantage, but not essential; however, it’s a given that you will be passionate about all things beauty!
What are we offering?
The opportunity to work on exciting beauty brands, a competitive salary, early-finish Fridays, birthday leave, and a friendly working environment.
Seniority level
Mid-Senior level
Employment type
Full-time
Industries
Personal Care Product Manufacturing
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