Job Description
Marketing Manager
About Us
inforcer is a leading provider of innovative solutions in the cybersecurity sector and dedicated to enhancing efficiency, improving security and driving success for our clients. We focus on providing MSPs with fundamental tools and technology they need to manage Microsoft Security policies for multiple tenants in a simple and effective way. Our mission is to be inforced in every MSP!
About the Role
We are seeking a talented and motivated Marketing Manager to join our team. The ideal candidate will have a strong background in B2B marketing, and SaaS solutions in the MSP industry. Working alongside the Head of Marketing, you’ll be responsible for developing and managing the global marketing strategy and delivering day-to-day marketing activities such as email campaign strategy and execution, digital marketing, social media posts, website updates, and managing digital ads across multiple PPC platforms. If this sound like you, we’d love to hear from you.
What you’ll be doing
* Develop and implement comprehensive marketing strategies to drive brand awareness and lead generation across multiple channels
* Plan, create, and schedule engaging content for social media platforms, including LinkedIn, Reddit, and other industry-specific platforms
* Design and execute email marketing campaigns, ensuring targeted messaging and effective design
* Create high-quality marketing collateral, including web assets, social posts, and events & promotional materials
* Work directly with internal stakeholders and brief creative team members to produce high-quality, value-add marketing content
* Oversee the management and optimization of digital advertising campaigns on platforms such as Google Ads, LinkedIn, and Reddit
* Identify and manage third-party relationships to drive additional brand awareness and lead generation activities within the MSP industry
* Develop marketing processes and effectively utilize tools to improve campaign execution, quality, and reporting
* Lead the coordination and promotion of company events, including webinars and industry conferences
* Analyse marketing campaign performance, providing insights and strategic recommendations for continuous improvement
* Collaborate with internal teams to align marketing efforts with broader company goals and strategies
* Monitor market trends, competitor activities, and industry developments to inform marketing strategies
What We Can Offer You
Competitive Compensation: Attractive salary and benefits package, including discretionary performance-based bonuses
Pension: Pension contribution scheme through Nest
You Time: Competitive annual leave allowance and an increasing holiday allowance based on length of service
Birthdays & Anniversaries: We celebrate milestones with you and offer a day off for your birthday every year. Because no-one should have to work on their birthday!
Work-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance
Regular Team Socials: We like to work hard and play hard
Investing in Your Future: We encourage a growth mindset through proactive development opportunities. Such as continuous learning opportunities, professional training programs, and career advancement paths
Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation
Employee Recognition: Programs to recognise and reward employees for their contributions and achievements
Skills We Need for This Role
* 5+ years of B2B marketing experience, preferably in a digital marketing-focused role
* Experience in a similar Marketing role within SaaS, tech or MSP
* Proficient in managing Google Ads, LinkedIn, Reddit, and other digital ad platforms
* Ability to create compelling content for various channels, including social media, email, and websites
* Experience with marketing platforms such as HubSpot (or similar) is highly desirable
* Visual or graphic design or brand experience would be highly desirable but not essential
* Strong ability to analyse and report on marketing campaign performance
* Ability to manage multiple projects simultaneously, meet deadlines, and maintain high attention to detail
* Excellent verbal and written communication skills, with the ability to collaborate effectively across teams
Don’t quite have all of these skills? Why not apply and our team can review your experience and fit for the role. We’d love to hear from you! Send your CV to Talent@inforcer.com
inforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.