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Communications and Digital Engagement Coordinator - NARS
Date: 14 Feb 2025
Location: London
NARS Communications and Digital Engagement Coordinator
MISSION
Following direction and guidance from the Communications and Digital Engagement Manager, execute the NARS Communications Strategy in the UK with the aim to enhance brand love and awareness with press, key influencers and makeup artists.
Our mission: Beauty Innovations for a Better World
Shiseido Group, founded in 1872 in Japan, is among the Top 5 leading cosmetics companies globally. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup, and Fragrance brands.
Shiseido UK & Ireland plays a central role in the EMEA region and is the biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts.
To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams:
1. Leverage our unique portfolio of premium Beauty brands across all 3 categories
2. Stay agile and capture new retail opportunities
3. Create a great place to work in Beauty
ORGANISATION
Reports to: Communications and Digital Engagement Manager
Job Location: London (Hybrid – 3 days office attendance per week)
Contract type: Permanent
MAIN RESPONSIBILITIES
Administrative Tasks
* Take ownership of all PR monitoring & reporting. Create monthly editorial reports for both internal circulation and Global/EMEA requirements.
* Liaise with Operational and Marketing teams on all stock forecasts and oversee the stock order process.
* Manage asset delivery (imagery, press release, collateral) and distribution to the wider team.
* Create all activation and event recaps for approval by the PR Manager.
Communications and Digital Engagement
* Cultivate and maintain strong press and influencer relationships with a results-driven approach to coverage.
* Create influencer seeding and collaboration lists for all new launches and manage external fulfilment company.
* Manage the timely send-out of all press mailers and press seedings via external fulfilment company.
* Support Manager in the organisation of press and influencer events and trips.
* Manage the execution of always-on Communications initiatives, including seeding and strategic events.
* Draft and disseminate seasonal email blasts to press to ensure all brands are top of mind with target publications.
* Manage all image and sample requests for press and creators.
* Oversee expansion of influencer database using monitoring tool Discovery programmes, managing freelance support.
* Oversee makeup artist credit scheme and management of artistry relations.
* Support Manager with micro paid campaign selection, negotiation and management.
* Proactively produce weekly competitor analysis reports for internal and Global viewing.
PROFILE
* Excellent understanding of social media sphere with a solid knowledge of leading UK beauty Influencers and experience with artist relations in the UK.
* Solid proven experience with beauty press including good relationships with consumer and national journalists (print, broadcast, online).
* Excellent verbal, interpersonal and written communication skills with a high level of attention to detail.
* Highly organised with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines.
* Alignment with the group’s “Trust8” working principles.
* Understanding of coverage monitoring tools including Tribe Dynamics (social) and DMR (press).
* Experience across luxury colour cosmetics brands.
The benefits you’ll love…
* 26 days holiday + bank holidays + your birthday day off
* Holiday buy – up to 5 days
* Day off when you get married or move house
* Generous contributory pension scheme – match up to 8%
* Annual performance related bonus
* Private medical insurance with Vitality
* Enhanced parental allowance
* Life Assurance up to x4 your salary
* Flexible Friday finish
* Flexible & hybrid working
* Annual performance and development reviews
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