Digital Media & Data Strategy team drives digital media excellence across EMEA region. We create digital media execution strategies incl. digital KPIs across multiple digital channels e.g. best practices across Paid Search, Youtube, Paid Social, Programmatic etc. We partner with all our EMEA markets and align our execution strategies to ensure our media budgets deliver the highest ROI. We also choose and manage 3rd party partners and media agencies and their scope of works to ensure they deliver in line with our expectations and KPIs. Additionally, the team manages our CRM and 1st party data strategy which is informing wider media execution.
The opportunity has opened up in the Regional Marketing, Digital Media & Data Strategy team. The role will be based in Slough, UK. The position will be reporting into Senior Manager, Digital Marketing. The candidate will be focused on execution of our Paid search and Youtube campaigns in the UK and Germany (incl. optimisation and reporting). This is a new capability we are creating in-house which in the past was managed by external agency. Additionally, the role will look after overall strategy for Paid Search & Youtube e.g. creating playbooks, working with our media agency & our EMEA markets on driving execution excellence.
Job Description
What Your Impact Will Be:
* Search & YouTube activation
* Leading EMEA Search & YouTube strategy
* Setting KPIs for Search & YouTube
* Partnering with media agency to optimise performance across EMEA
* Partnering with Google, defining strategic agenda & feeding in JBP
* YouTube Channel Health – partnering with our global execution team
* Upskilling & training local digital teams
* GA Ownership, analysis across paid media channels, user journey analysis
* Input into our Digital Dashboards partnering with GBI team
Qualifications
What We’re Looking For:
* 5+ years digital marketing experience, from it at least 2 years hands-on execution of paid search & YouTube campaigns
* Hands-on experience of digital platforms e.g. Google Ads, Meta
* Analytical prowess to drive optimization of live campaigns in-house and with agency partners
* Highly self-motivated and proactive with an eye for detail
* Ability to independently manage multiple projects simultaneously and proactively drive toward results
* Collaborative style, with ability to challenge existing norms and status quo
* Positive attitude. Someone who creates and fosters a positive team culture
* Adaptable/Flexible – able to handle change
* Ability to Influence and drive best practices
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