Barbour South Shields, England, United Kingdom
Global Digital Marketing Coordinator
Company Description:
The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside.
Position Overview:
We have an exciting opportunity for a Global Digital Marketing Coordinator to join our Global Marketing team here at our Head Office in South Shields. Sitting within the Global Brand and Communications team and reporting to the Global Digital Campaigns & Content Manager, the Global Digital Marketing Coordinator will help support the activation of our global digital strategies across key regions; Europe, US and APAC.
You will work closely with the full Global Digital Marketing team to help execute seasonal plans across our digital channels with a focus on social media and .com and help co-ordinate the flow of information between the global team, e-commerce team and the regional offices, ensuring each market has access to the information and assets that they require to successfully launch and manage their campaigns.
Main Duties and Responsibilities:
* Work with the Global Communications team to support seasonal plans from planning to content creation to execution.
* Work with the Global Digital Campaigns and Content Manager to support in briefing engaging and user-friendly landing pages across .com.
* Work with SEO and Content teams within Ecommerce to ensure digital campaign landing pages are delivered on time and to brief.
* Work with CRM team in the creation and execution of campaign activity across email.
* Work with the Global Digital Campaigns and Influencer Manager to support in talent management.
* Work alongside the Performance Analyst to monitor and report on digital activity and performance.
* Brief digital assets and requirements into the graphics team to support digital activations.
* Support Social Media Community and Operations Manager in community management and social content creation.
* Attend regular meetings with key teams and stakeholders.
* Liaise with partner agencies when required.
* Undertake any other reasonable activities as directed by the Global Digital Campaigns & Content Manager.
* Stay up to date with social and digital trends to inform deliverables.
Skills and Experience:
* Proven experience in Digital Marketing
* Graduate applicants with experience in a digital marketing placement will also be considered
* Bachelor's degree in Marketing, Communications, or related field
* Experience of using Microsoft Office programmes, especially PowerPoint and Excel
* Strong verbal and written communication skills
* Excellent organizational skills
* Proactive approach to work and problem solving
* Analytical with the ability to understand statistics and draw conclusions for reporting.
* High attention to detail
* Able to communicate well with others
* Strong interest in fashion and clothing
* Ambition to succeed
* Good multi-tasker
* GA4 user
* Experience of using social media management platforms
* A working knowledge of best practice and standards in digital marketing
Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing
* Industries: Retail Apparel and Fashion
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