Client Strategy & Client Manager
Commercial
Permanent
Office location: Manchester (Hybrid Working), Other UK locations considered.
Salary Range: From £35,000 plus bonus & benefits
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.
Your impact sends ripples.
The ITV Nations & Regions' Client Strategy & Planning Team supports all 9 regional offices outside of London with an overall remit to help ITV build closer and more strategic relationships with its advertisers which in turn drives ITV revenue growth.
We work with the Business Development teams to proactively and reactively answer advertiser briefs and challenges, ensuring our ideas are rooted in comms planning, creative strategy and outcomes measurement. We also engage clients with cultural insight pieces, measurement innovation and category insight that stimulates reasons to partner with ITV.
The role
You'll be in charge of building deeper, longer term strategic relationships with advertisers and agencies that position ITV as a key strategic partner for growth, in turn driving ITV revenue growth.
As Manager, you'll draw on specialist internal teams (e.g. our measurement and innovation team) to make the most of ITV's insight into its audiences and programmes and use this to inspire effective and creative campaigns.
You will develop meaningful contact strategies and communications plans with our priority clients that help justify ITV's place on plans. This role requires someone who can lead the conversation, think long term, and focus the teams' efforts across the most mutually rewarding work for our clients.
As a key strategic partner to clients and agencies, you will confidently make the case for why ITV should play a significant role within their wider media mix.
It's a busy and demanding but highly stimulating role. In any given week you could be involved in campaigns for some of the nation's biggest advertisers, or helping to persuade some of the UK's newest advertisers to trial TV as part of their marketing mix.
Key Responsibilities
* Lead across multiple accounts and agencies, ensuring the quality of our teams' strategic output.
* Build meaningful conversations with clients to be seen as a true strategic partner.
* Develop the strategic plan for priority clients, mapping out a contact strategy.
* Spot areas/themes for strategic development to serve clients better.
* Contribute to creating a strong effectiveness and measurement culture within the sales team.
* Build a close and trusted partnership with designated Business Development teams.
* Find insights using research sources to unlock the role for ITV.
* Seek ways to impact other areas of Commercial.
* Work closely with the CS&P Controller to ensure optimal operation of your Business Development patch.
Skills you'll need (minimum criteria)
* Proven expertise as a Strategist/Planner in a media/comms/creative agency or consultancy for a minimum of 3 years.
* Attained media planning qualifications through the likes of the IPA or specific media owner training programmes.
* Solid understanding of the TV and wider video market.
* Strong insight & data/research skills, comfortable using industry tools.
* Working knowledge of creative & media effectiveness, comms planning and creative processes.
* Confident communicator with demonstrable networking skills.
* Strong written and verbal communication skills.
* Strong presentation skills (PowerPoint, storytelling).
* Agile, adaptable and flexible in approach.
* Entrepreneurial mindset with the ability to collaborate.
Other things we're looking for (key criteria)
* Curious, tenacious and proactive.
* Commercial awareness and acumen.
* Excellent attention to detail.
* High quality standards.
* Conceptual and comfortable in ambiguity.
* Brave - confident to challenge the norm.
ITV is for everyone.
ITV strongly encourages applications from Deaf, Disabled and/or Neurodivergent people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage.
We're happy to discuss any support/personalisation you may need during our application and selection process. Drop us a line if you require anything.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including:
* Flexible working with a range of options.
* Generous holiday allowance.
* Annual bonus opportunity.
* Competitive pension contribution.
* Save as you earn - with an opportunity to buy ITV shares.
* Wellbeing and volunteering days.
Please note, on occasion we may receive a large volume of applications which means applications may close earlier than the referenced closing date. We'd encourage you to apply as soon as possible if interested.
Closing date 4th February 2025
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