Role Purpose
To plan and execute the optimisation of the brand websites maximising customer conversion, orders and demand.
Role Accountabilities
1. Supporting the Online Trading Manager with the day-to-day trading of the brands.
2. Line managing 2 Online Trading Executives, coaching, planning workloads and carrying out 1-2-1’s.
3. Leading the planning of onsite content updates, delivering product stories aligned to our internal marketing calendar and content framework, working towards achieving weekly demand targets.
4. Executing the onsite launch of key campaigns, contributing forward-thinking ideas to effectively execute them, partnering with the Digital Optimisation team to ensure customer journey alignment with a balanced brand and commercial mindset.
5. Compiling accurate daily, weekly, and seasonal reports on trading performance including product categories, channel mix and onsite search, identifying onsite trends and opportunities to improve ways of working.
6. Working with the Analytics and UX team to propose AB tests in line with your objectives.
7. Using Adobe Analytics weekly to help optimize trading plans, product sales and customer experience.
8. Performing weekly quality control checks to maintain high standards across the site.
9. Taking the lead in project groups, bringing new ideas and propositions for improvements to the table, and instigating initiatives such as post-project reviews to include results and process requirements/improvements.
10. Developing strong, collaborative relationships across all departments in the company, working collaboratively across all levels and functions in the business, especially with Creative, Buying and Merchandising, Digital and Analytics teams.
11. Creating an open line of communication to all members of the team.
12. Committing to good outcomes for customers at all times.
13. Complying with FCA regulations, where applicable.
14. Demonstrating behaviours in line with our Company values.
15. Taking reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work.
16. This is a hybrid role, working at least 2 days in the office and the remainder from home.
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