As a CRO Specialist, you will manage, prioritise and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different stakeholders to drive experimentation and improvements online for our B2C websites and e-commerce platforms.
Job Title: CRO Lead
Location: London (Hybrid)
Contract Length: 3 months
Start Date: ASAP
You will conduct user research, plan, design, test, measure and implement new activity that will ensure customer journey is seamless and increases conversion.
Responsibilities
* Lead CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns.
* Implement A/B, multivariate tests and personalisation including planning and reporting.
* Continual evaluation and improvement of test campaigns through data-driven insights and KPI-focused analysis.
* Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.
* Manage CRO budget and ensure ROI as part of performance reviews.
* Conduct user research, usability testing, and web analytics to identify customer needs and pain points.
* Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.
* Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.
* Collaborate with product owner, developers, and content writers to ensure alignment of UX and CRO goals and strategies.
* Stay updated on the latest trends and best practices in UX and CRO.
* Assist the eCommerce team with building campaign promotions on the website.
* Present test insights, complex findings and recommendations to inform business decisions and the overall roadmap.
Candidate Criteria
* Bachelor's degree in Marketing, Analytics, Computer Science or a related field required.
* Experience in a similar role managing experimentation program for an ecommerce website.
* 2+ years of experience working with Adobe Target.
* Solid understanding of CRO, digital marketing & data analysis.
* Basic understanding of HTML, CSS & JavaScript.
* Passion for the digital domain and use of technology to solve business problems.
* Time management with ability to prioritise tests, whilst managing stakeholders.
* Ability to learn new technologies at high level to identify use opportunities.
* Be self-motivated, responsive, professional, and dedicated to customer success.
* Possess an innovative, problem-solving, and solutions-oriented mindset.
* Exceptional organizational, presentation, and communication skills - both verbal and written.
* Experience with tag management systems and data layers.
#J-18808-Ljbffr