Job Description
About the Company - We are delighted to be working in partnership with Red Equipment, a fantastic outdoor lifestyle brand to find them an amazing Email Marketing Specialist.
About the Role - THE ROLE OF EMAIL MARKETING SPECIALIST:
1. Campaign Planning: Develop strategic plans for email campaigns, including content creation, distribution schedules, and timing to optimize engagement and conversion.
2. List Management: Segment email lists to ensure targeted messaging and timely delivery to the appropriate audience.
3. Content Creation: Collaborate with in-house copywriters and graphic designers to produce engaging and visually appealing email content, including compelling calls to action.
4. Campaign Analysis: Monitor key performance indicators (KPIs), such as open rates, click-through rates, and conversion metrics, providing actionable insights for improvement.
5. Full cycle automation: refine and develop new automated email campaigns to help increase interaction and results across the full customer lifecycle.
6. Collaboration: Work closely with cross-functional teams to align email campaigns with company objectives and marketing strategies.
7. Trend Tracking: Stay informed about industry trends and best practices in email marketing to continuously enhance campaign effectiveness.
8. Testing: Implement A/B testing methodologies for sub...