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Global Customer Marketing Strategist, Staines-upon-Thames
Client: IFS
Location: Staines-upon-Thames, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 40f1471da950
Job Views: 5
Posted: 21.03.2025
Expiry Date: 05.05.2025
Job Description:
The Global Customer Marketing Strategist creates and executes marketing programs and campaigns that drive demand, advocacy, and retention with our customers.
You will develop multi-channel upsell and cross-sell campaigns, working with our digital and creative teams. You’ll create differentiating content that introduces new propositions to our customers and drives demand.
This is a fast-paced role for an ambitious marketer who is confident managing multiple projects simultaneously, and can build strong working relationships with colleagues across marketing, sales, and customer services.
Essential Duties and Accountabilities
1. Develop, build and manage multi-channel marketing campaigns, including a variety of tactics (digital, email, video, social).
2. Work with product marketing to translate value proposition and messaging into compelling campaigns that address customers’ needs.
3. Manage production of high-value short and long-form content that delivers against campaign objectives, working with internal and external agencies.
4. Work with regional marketing, partner marketing, and sales teams to ensure effective campaign execution.
5. Monitor, review and report on campaign activity and results.
Overall Required Competence
1. Ability to create and manage compelling campaigns.
2. Demand generation knowledge with a customer-centric mentality.
3. Storytelling ability and creative approach.
4. Highly indexed on delivery and execution.
5. Excellent communication and problem-solving skills.
6. Confident engaging with stakeholders across the business.
7. Collaborative and focused on achieving the best outcomes for the business.
8. Strong project management and organizational skills.
9. Comfortable with ambiguity and fluid priorities; able to manage multiple projects.
Qualifications
Required Education & Experience
1. B2B marketing experience, agency or in-house.
2. Ability to design and execute campaigns effectively to achieve targets.
3. Undergraduate degree, ideally with a focus in Marketing or a related business field (or relevant training/experience).
4. Fluent English; other languages are always a benefit.
5. Experience working within a global, virtual environment and matrix organization.
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