Ready to take on a career-changing role? Want to work for a leading Scottish brand and one of the major brands in the world of sport?
We’re delighted to be partnering with Scottish Rugby as they look to bring in a Digital Campaign Lead. This is a key role as part of a talented team where you’ll take the lead on planning and implementing integrated marketing campaigns across owned and paid channels.
It’s a fast-paced, proactive and reactive role but it’s certainly exciting and you’ll be working across Men/Women’s nationals, U20s, as well as Rugby Development.
This role would be hybrid from Murrayfield stadium with some weekend working required.
Key Responsibilities:
* Developing and implementing integrated campaigns aimed at season/tournament promotion, ticketing launches, membership sign ups and new kit launches
* Managing campaign budget and media buying to ensure maximum ROI
* Managing and supporting a small team of Executives
* Feeding into annual overall marketing plan
* Working with a range of stakeholders across the business including wider marketing team, national teams, rugby development, ticketing etc
* Working to define ideal marketing partnerships
* Acting as Scottish Rugby’s trend-spotter across social media to understand what fans and supporters are thinking and feeling
Minimum Requirements:
* Significant campaign management experience – across owned and paid channels
* Experience of working within a fast-paced, proactive and reactive role/environment – eg sport, entertainment, retail, music, events
* Working knowledge of running social media channels, web/SEO, video/audio platforms and paid digital marketing
* Team management experience – you’ll have a team of 2 working with you
* Media planning and buying experience
* Excellent project management skills
Benefits:
* 5 hols (inc 4 observed bank holidays), rising upon years of service
* Permanent health insurance
* Complimentary tickets for Men’s International home games (plus right to buy discounted season tickets), access to Women’s tickets, and concert tickets
* Subsidised food in employee space
* Employee Assistance Programme
* Access to wellbeing and discounts platform
* Enhanced maternity policy
* Company events
Does this sound like you? Then we want to hear from you. Please get in touch with Scott @ Denholm today.
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