At American Golf, we're passionate about golf and dedicated to helping golfers of all levels enhance their game. We believe in delivering exceptional service, offering expert knowledge, and providing the latest and greatest in golf products. As the largest golf retailer in Europe, we take pride in our commitment to excellence and in fostering a vibrant, customer-focused community of golf enthusiasts.
As a Senior Digital Campaign Executive, you'll be at the forefront of our digital marketing efforts. You will plan, execute, and optimise impactful online campaigns, working closely with teams across Brand Marketing, Buying & Merchandising (B&M), and Digital Design to transform offline promotions into engaging and commercially successful digital campaigns.
Key Responsibilities:
Campaign Strategy and Planning:
* Define campaign goals, online messaging, and tactics.
* Collaborate with internal teams (creative, content, brand campaign, SEO, CRM) and external partners to deliver cohesive online campaigns.
* Present digital plans to key stakeholders before launch.
Execution and Management:
1. Oversee day-to-day campaign execution, ensuring timely delivery and monitoring activation across all channels.
2. Optimise campaigns to achieve KPIs, including CTR and conversion rates.
3. Align with CRM and Digital Ma...