Direct message the job poster from Optibac
Promoting the benefits of probiotics and building brand awareness and loyalty through digital marketing
Are you an experienced digital marketer looking to make an impact? We're looking for a Senior Digital Marketing Specialist to join our team at Optibac Probiotics – the UK’s most recommended brand of friendly bacteria supplements.
You’ll be responsible for delivering and optimising multi-channel digital campaigns across email, paid social, SEO, and website content. This role will suit someone who is data-driven, creative, and passionate about health and wellbeing.
Key responsibilities include:
* Planning and executing paid social campaigns (Meta & other platforms)
* Managing and optimising email marketing campaigns and automation (using Dotdigital)
* Using CMS to update and optimise website content for SEO and UX
About you:
* 5+ years of digital marketing experience
* Strong track record in paid social and email marketing
* Commercial mindset with a passion for wellness and innovation
* A proactive, hands-on attitude with excellent communication skills
We’re a family-run business with a strong focus on work-life balance and a commitment to making a difference – not just through our products, but through charitable giving (over £2 million donated to date).
If you’re ready to join a supportive and ambitious team with a mission to empower people through gut health, we’d love to hear from you.
For more information and a full Job Description, please visit this link.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries: Wellness and Fitness Services
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