Summary
The SEO Assistant is responsible for handling the day to day needs of client accounts within the agency. You will be using agency systems and tools to carry our marketing administration tasks to support the team to deliver their best work.
Wage
£18,000 a year
£18k - £22k p/a
Training course
Multi-channel marketer (level 3)
Hours
Monday - Friday (9:00am - 5:30pm). Shifts to be confirmed.
37 hours 30 minutes a week
Possible start date
Tuesday 1 April
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
The role
The SEO Assistant is responsible for handling the day to day needs of client accounts within the agency. You will be using agency systems and tools to carry our marketing administration tasks to support the team to deliver their best work.
Youll be carrying out keyword research, writing content, using technical systems, and learning about SEO and marketing.
You will be keen to progress in a marketing role, especially writing copy, and have a keen eye for detail.
Responsibilities of the role
* Conduct keyword analysis, search market analysis and competitor analysis to plan campaigns
* Conduct on page optimisation to increase effectiveness of target landing pages
* Use the company CRM system to track account performance and progress across various SEO projects using time tracking
* Use Google Analytics and Google Data Studio to create reports and dashboards for clients and internal team members
* Carry out regular housekeeping checks across client accounts, reporting progress internally
* Conduct internet research to build hitlist and support digital PR outreach
* Conduct an SEO gap analysis using tools
* Work with other team members to ensure works conducted are presentable and clear following company brand guidelines and can be shared as required
* Be responsible for integrating changes into clients websites, using website platforms such as wordpress and shopify
Essential skills:
* Administration experience and highly organised
* Super passionate about SEO and how to drive results through SEO
* Excellent Microsoft office skills, including PowerPoint, excel and word
* Excellent attention to detail
* Excellent English writing and speaking skills
* Strong time management and task management skills, able to work individually to set times with a clear plan ahead at all times and highly organised.
Where you’ll work
Basepoint, Old Rectory, Springhead Rd, Notrhfleet, Gravesend,
DA11 8HN
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
JUST IT TRAINING LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
* An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying
* Multi-Channel Marketer level 3 apprenticeship standard
* You will also receive full training and support from the Just IT Apprenticeship team to increase your skills
Requirements
Essential qualifications
GCSE in:
* English (grade C/4 +)
* Maths (grade C/4 +)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Problem solving skills
* Presentation skills
* Administrative skills
* Analytical skills
* Logical
* Team working
* Initiative
* Patience
* Positive attitude
* Motivated
* Hard-working
* Willingness to learn
* Excellent time management
* Passion for digital marketing