We are seeking an experienced Senior Marketing Manager to lead and oversee customer acquisition and lifecycle campaigns within a business-to-business environment. Duties Develop and implement strategic marketing plans to drive customer acquisition, retention, and brand growth.Own and execute multi-channel marketing campaigns, ensuring alignment with sales effectiveness and customer engagement goals.Lead customer lifecycle marketing initiatives, maximising retention, engagement, and cross-sell opportunities.Collaborate closely with Sales, IT, and Customer Services teams. Ensure real-world impact by engaging with customers and gathering insights to inform marketing decisions.Support the planning and execution of public relations activities to enhance brand awareness and reputation.Manage relationships with creative design agencies while collaborating with the in-house design team on campaign assets.Identify and leverage market trends, customer insights, and competitive intelligence to shape strategic marketing decisions.Lead product launch campaigns, ensuring market penetration and commercial success.Work closely with Sales, Finance, IT, Product, and Customer Services teams to align marketing Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and excellence. Experience Proven experience in a senior marketing role with a focus on customer acquisition and retention.Expertise in digital platforms such as marketing automation or Pardot/Marketing Cloud.Proficiency in Salesforce and leveraging CRM systems for marketing campaigns and reporting. Strong background in developing and executing campaign strategies across multiple channels.Demonstrated ability to lead and develop high-performing teams.Excellent communication and stakeholder management skills.Degree in Marketing, Business, or a related field.CIM qualification in Marketing is desirable. Company offers excellent benefits Hybrid working 3 days Discount cards and perks Generous holiday allowance and opportunity to buy and sell holiday. Cycle to work Free car parking on site Subsidised restaurant