We’re Hiring I’m looking for an ambitious and driven Creative Marketing Lead to join me on the Roam Foods adventure and build a globally recognised health brand.
Roam is a VC backed real food nutrition brand, that makes all natural, high protein snacks from pasture raised meats that are completely free from artificial preservatives, which can be taken anywhere and eaten anytime.
Health, fitness and wellness are booming!! The market is filled with ultra processed junk food in disguise, that is either synthetically sweet, laden with hazardous preservatives, or just woefully lacking in actual protein.
I feel like the title Creative Marketing Lead could mean many things, so I am going to do my best to break down what that looks like to me.
Currently one of our biggest bottlenecks in the business is high quality, relevant and on-brand content. Working alongside me as the founder, your primary focus as the Creative Marketing Lead would be the development, sourcing and production of all raw digital content to be leveraged across socials (paid / organic), website, email and Amazon.
As we are very much in “start up” phase, this role is cross functional, working with and managing existing channel specific contractors and agencies.
Organic Social - Working alongside our partner agency to brainstorm and provide a steady pipeline of branded content utilising photo and video shoots, UGC, ambassadors, influencers, brand partnerships, activations.
Performance - Working with the Founder, Head Of Growth, and video editors to scale ads campaigns with diverse content that speaks to the wants, desires and FAQ’s of our audience
Website - Identifying areas where different content types can be used to improve CX, get in-front of customer queries and drive CR and optimisation.
Organise photo / video shoot campaigns
Creating ambassador and affiliate briefs for monthly content deliverables
Ensure brand-alignment and consistency across the all channels and platforms
Brainstorm creative campaigns for an omni-channel approach
Content approval from all external agencies
To be successful in this role, you will need to have an entrepreneurial mindset, and be proactive in sourcing content creators, influencers, brand partners, videographers and photographers to support with monthly deliverables to drive KPI’s within the business.
Following on from this, you will need to have the ability to identify and bring to the table new solutions, systems and initiatives that MAY have the potential to help with scale, reducing costs, improving efficiencies or speeding up timelines related to the holistic content piece.
Above all else, you need to be a grafter and a good egg who’s willing to go the extra mile to do something special, along with a passion for fitness, nutrition and premium health brands.
Drive brand Awareness amongst core target audience(s)
To build a diversified content strategy that clearly addresses audience pain points and desires, whilst also highlighted the product USP’s and use cases
Establish consistent creative identity across all touch points
Be treated like an adult: Hybrid working: 2 office days, 3 days from your desired location
Competitive holiday
Learn more in 6 weeks, than 6 months working with a more established brand, building skills and experience that will cross over into almost any future role
Experience rapid professional and personal growth, with opportunities to expand the role and build a team