Summary
This is an exciting opportunity to join East Norfolk Multi Academy Trust. The successful candidate will provide support to the Admissions, Marketing & Engagement Team. The role requires creativity, strong communication skills, attention to detail, and an ability to work both independently and as part of a team.
Wage
£23,807 a year
Salary ranges from £23,807 - £24,575.00
Training course
Digital marketer (integrated degree) (level 6)
Hours
Monday - Thursday, 8.30am - 4.30pm and Friday, 8.30am - 4.00pm
37 hours a week
Possible start date
Friday 1 August
Duration
4 years
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
Working under the guidance of the Admissions, Marketing & Engagement Manager:
* Support key events including Open Days, Information Evenings, Taster Day, New Parents Evenings, Extend, HE Evenings, events in local high schools and supporting with bespoke tours/visits
* Design and produce creative and inspiring marketing materials and support with other marketing/admissions administration including updating the prospectus, leaflets, photo boards and display materials around the college campus
* Ensure materials are visually appealing, professional, and reflect the College’s branding and values
* Assist with digital media content creation and multimedia campaigns including filming, editing and creating content for TikTok, Instagram, X, LinkedIn, College website and other marketing and engagement platforms
* Attend College and school events and be responsible for responding to student and parent enquires at such events
* Creating and updating for the East Norfolk website for news and other amendments such as for entry requirements and course changes
* Conduct surveys and analyse data on prospective students' needs, trends, and preferences and monitor the effectiveness of marketing campaigns and make recommendations for improvements
* Assisting with media relations and coverage including the use of X, Facebook, Instagram and other social networking tools
* Collect testimonials and stories from current students and alumni to feature in marketing materials and help maintain positive relationships through outreach and engagement initiatives
* Supporting the delivery of the activity camps that take place during school holidays throughout the year
* Any other reasonable duties within own scope of competence and knowledge as directed by the line manager or Principal
Where you’ll work
East Norfolk Sixth Form College Church Lane
Gorleston
Great Yarmouth
Norfolk
NR31 7BQ
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION
Your training course
Digital marketer (integrated degree) (level 6)
Equal to degree
Course contents
* Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing
* Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign.
* Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
* Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
* Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours
* Manage, plan, specify, lead and report on digital marketing projects.
* Manage and optimise key channels and content within a digital marketing plan.
* Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
* Apply a marketing mix / digital marketing mix to meet customer expectations.
* Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI).
* Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement.
* Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions
* Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
* Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
* Interpret, communicate and brief internal or external stakeholders on digital business requirements.
Your training plan
* BSc (Hons) Digital Marketing
* Delivered via a mixture of online learning and 6 face-to-face workshops on either of ARU's Cambridge, Chelmsford, London or Peterborough campuses
Requirements
Essential qualifications
GCSE in:
* Maths and English (grade C/4)
Desirable qualifications
A Level in:
* Any (grade 96 UCAS Points (CCC))
BTEC in:
* Any (grade 96 UCAS Points (MMM))
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Team working
* Initiative
Other requirements
The start date can be reliant on the successful person’s notice period/availability There will also be some flexibility required in the evenings to fulfil the duties of the role.