At whynow, we believe in the power of community-centred storytelling to connect, inspire, and entertain. Created by Gabriel Jagger in 2020, we are a fast-growing social-first media company shaping the way people enjoy content, connect with artists and explore the wider world of travel, food, film and music.
Our brands include Great Big Story, Rock Sound, and Film Stories. We partner with renowned musicians including Tina Turner, The Kinks and Mick Jagger to manage their e-commerce operations, creating tailored products enhancing the fan experiences. At whynow Studios we produce premium factual programming for platforms such as Discovery+, ITV and the BBC that cover everything from country music through to Coco Chanel to Worthing FC.
whynow is committed to creativity and quality, crafting content that resonates across all platforms and stands out in the rapidly changing media landscape.
JOB PURPOSE:
As our YouTube Channel Strategist, you’ll be at the heart of our content strategy, ensuring every channel operates at peak performance. This role is about more than just management, it’s about optimisation, growth, and storytelling.
This is a pivotal role in our company, where your expertise will directly impact the success of our channels and our organisation as a whole. If you’re ready to shape the future of video storytelling and make your mark in the YouTube world, we’d love to hear from you.
The Channel Strategist will feed back to the Executive Producer key learnings and trends that can help shape the decision making in terms of improving the content going onto the platform. As a social-first media company, this is an essential role for the success of the organisation as a whole.
KEY DUTIES & RESPONSIBILITIES:
1. Dive into the details of YouTube optimisation, ensuring every video is primed for maximum reach and engagement.
2. Craft irresistible, click-worthy titles and SEO-driven descriptions that boost discoverability and views.
3. Analyse performance using YouTube’s platform tools and third-party analytics, identifying trends and feeding key insights to the Executive Producer to shape future content strategy.
4. Collaborate with the creative team to ensure content resonates with our audience and reflects our passion for storytelling.
5. Stay ahead of YouTube trends and algorithm updates, leveraging new opportunities to keep our channels thriving.
6. Organising the upload schedule, ensuring that all videos are using the best practices to reach the broadest possible audience.
7. Serve as the daily interface with the whynow community on social, engaging through comments and other tools available.
8. Ensure that YouTube channels are integrated with whynow’s Shopify ecommerce offerings. Optimise the channels for transactions.
9. Leverage AI tools and technologies to streamline workflow and enhance efficiency, and increase the quantity and quality of content output.
10. Implement data-driven, test and learn strategies to continuously improve performance.
11. Monitor and analyse YouTube metrics and available 3rd party tools to track and benchmark performance.
12. Working with the Head of Content and Head of Marketing, establish quarterly performance tracking and then provide performance reports tied to meeting those KPIs.
13. Reporting to the Head of Marketing.
REQUIRED SKILLS:
1. An innate understanding of what makes audiences click, watch, and share.
2. A sharp eye for data and the ability to turn analytics into actionable insights.
3. Strong copywriting skills for crafting engaging titles and descriptions that drive clicks while maintaining authenticity.
4. Experience managing YouTube channels or other social platforms with a focus on growth and engagement.
5. A proactive mindset and the drive to innovate in a fast-paced, creative environment.
6. Passion for the areas of travel, food, technology, music and film.
7. Solid understanding of SEO, tagging and metadata best practices.
8. Data-driven approach with experience with analytical tools, the ability to work with Google Sheets and Slides, with skill to convert numbers into easy to understand actionable information.
9. Excellent project management and multitasking abilities, with an ability to prioritise working under challenging deadlines.
10. An ability to work collaboratively in a fast changing work environment.
PREFERRED SKILLS:
1. Experience with creative tools such as Photoshop and Premiere Pro. The photoshop is to help with thumbnails and Premier Pro for #shorts supporting the production team where required.
2. Experience working with project management software - ideally Asana.
3. Familiarity with AI tools for workflow optimisation and content enhancement.
4. Knowledge and ability to help with other social platforms handle management like TikTok and Instagram.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Media Production
#J-18808-Ljbffr