Summary
As an apprentice, you'll gain experience in managing social media campaigns, creating blog content, optimising our website, and more. This is a fantastic opportunity to make a real impact and accelerate your career growth. You'll also receive support from a team, providing you with the guidance and expertise needed to thrive in the industry.
Annual wage
£16,575 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday - Friday, 8.00am - 4.00pm
37 hours 30 minutes a week
Possible start date
Thursday 30 January
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Assist in the planning, scheduling, and posting social media content
* Monitor engagement and report on performance metrics
* Write and edit posts and articles to promote the brand and engage with the audience
* Support in optimising website content to improve search engine
rankings through keyword research, on-page SEO, and content
adjustments
* Assist in planning, executing, and monitoring digital marketing
campaigns, ensuring deadlines and objectives are met
* Use analytic tools to track campaign performance and web traffic
* Work closely with the digital marketing team, attend training sessions, and help with admin tasks
Where you’ll work
Regus House
1010 Cambourne Business Park,
Cambourne
Cambridge
CB23 6DP
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
CAMBRIDGE REGIONAL COLLEGE
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
Multi-channel Marketer Level 3 Apprenticeship Standard:
* At the end of the apprenticeship the student will have practical skills
essential for a career in digital marketing
* They will learn and understand the impact of digital marketing tools and social media on business success and demonstrate the effective use of various techniques and tools in marketing campaigns
Requirements
Essential qualifications
GCSE in:
* English (grade C/4)
* Maths (grade C/4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Problem solving skills
* Presentation skills
* Analytical skills
* Logical
* Team working
* Initiative
* Non judgemental
* Patience
Other requirements
Hybrid working available