PPC Specialist Up to £30,000 Newcastle The Role You will be responsible for the paid (Google and Meta Ads) elements of a portfolio of clients’ integrated, multi-channel campaigns. You will have a passion for paid advertising and will draw on all appropriate options to drive leads, sales, visits and subscriptions for a broad range of clients. In this role, you will: Take end-to-end responsibility for Google and Meta Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting. Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industries. Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts. Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics. Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns. Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction. Essential Skills & Experience Strong experience with multi-channel advertising strategies across Google, Meta, and other platforms. Knowledge of feed optimisation for shopping campaigns. Proficiency in tracking and reporting using Google Analytics. Exceptional written and verbal communication skills in English. Ability to configure and manage pixel tracking for enhanced targeting and analytics. Required Certifications Google Ads - Search. Google Ads - Shopping. Google Ads - Measurement. Desirable Skills & Experience Experience creating dashboards for performance monitoring and task prioritisation. Familiarity with automated scripts to enhance account performance. Hands-on experience auditing accounts and identifying opportunities for business development. Proficiency with tools like Google Looker Studio, Google Tag Manager, and third-party platforms such as Microsoft Ads, LinkedIn Ads, Amazon Ads, Pinterest Ads, TikTok Ads, Criteo, or AdRoll. Strong presentation and communication skills, contributing effectively to client calls and meetings. What We Offer In addition to a competitive salary, we provide an excellent benefits package, including: 22 days annual leave public holidays An extra day off on your birthday Private healthcare Pension Hybrid working and flexible working hours Monthly staff lunch Friday drinks - AKA 'The Beer Fridge' Staff socials Bike to work scheme