Job Title: Campaign Executive
Location: Whitley, Coventry
Rate: £27.17ph via an Umbrella Company (Inside IR35) or £20.74ph PAYE
Employment Type: Contract (12 months)
Hours: Standard 40 Hours Per Week
Reference: J39980
Job Description:
You’ll help to build customer segments in SAP Single-View CRM (SV CRM) to assist with the execution and optimisation of our customer touch-points to deliver integrated and consistent targeted communications.
This role will support how we talk to our customers throughout their ownership experience with creative, high-impact messages. By helping build and automate our customer touch points through SV-CRM, the role-holder will assist with the development of our CRM proposition and deliver integrated and consistent communications.
You will also have the responsibility for delivering and monitoring a test and learn approach in order to optimise customer selections and campaigns with the aim to increase lead acquisition, conversion and retention strategies by targeting the right person at the right time.
Experience of data analysis, segmentation methods and data protection legislation would be essential.
Personal Profile:
Essential:
1. An individual who is highly consumer and transactional data literate.
2. An individual who is results driven, demonstrates tenacity, drive and perseverance, with the ability to deliver in a complex, highly demanding environment.
3. An individual with the ability to combine a short-term, pragmatic focus with longer-term planning.
4. An individual who is resilient, energetic and enthusiastic, able to deliver results under pressure, whilst responding constructively to challenging new ideas and inputs.
5. An individual who is able to challenge existing thinking in a positive way whilst building credibility and trust through experience and personal style.
6. A good communicator who can communicate complex ideas.
7. An effective team player, actively leads, develops and supports team members.
8. An individual with meticulous attention to details.
Desirable:
1. An individual who enables speed in decision making through establishing alignment, clarity, appropriate resources and sense of urgency whilst bringing others along.
Key Performance Indicators:
1. A clearly defined customer journey and contact strategy for our client.
2. Optimisation of the current campaigns and journeys that exist within our client to ensure a consistently luxury experience.
3. Demonstrable evidence that customers get the right messages at the right time.
4. Ensure delivery of key campaigns to agreed SLAs, on-time and to quality.
5. Ensure that our client is maximising its data strategy including but not limited to; improved relevance and personalisation (1:1 communications); tailored offers and next best action communications.
6. Overarching UK Market Equation metrics.
7. Leads generated vs. target and conversion to sales.
8. Reduction in defection (customers leaving the brand(s)).
9. Customer engagement with the contact strategies devised.
10. Customer Data – variety of customer data metrics including unique usable records.
11. Defined strategic project delivery against key target milestones.
Key Accountabilities and Responsibilities:
Support the implementation and development of the contact strategy across all CRM touchpoints, facilitating the delivery objectives and specifically focused on:
1. Customer touch points and contact programmes including campaign delivery and automation.
2. Analytics and insight approach.
3. Demand creation.
4. Customer loyalty, retention and advocacy.
5. Audience build for campaigns supporting acquisition and customer programmes.
6. Author and maintain logic for audience targeting variables and automated activities.
7. Use of in-house tools to automate campaigns and other processes.
8. Evaluate and prioritise project requests and enhance intake processes.
9. Improve campaign KPIs by collaborating on and applying targeting optimisation techniques and AB test setup.
10. Partner with CX Design and Global teams to achieve and surpass business goals.
11. Optimise the current campaigns that exist within our client to ensure a consistently luxury experience.
12. Work in an Agile fashion to deliver and optimise campaign ideas and enhanced journeys.
13. Automation of campaigns and customer journeys to create space to test new activity.
14. Campaign monitoring and optimisation.
15. Undertake any other work as directed by their Line Manager in connection with their job as may be requested.
Key Interactions:
1. UK Brand Communications Teams.
2. UK Events Team.
3. UK Brand Teams.
4. UK NSC Sales and Customer Services Teams.
5. Global COEs.
6. Global SV CRM Team.
Knowledge, Skills and Experience:
1. A close understanding of how to activate campaigns and build customer segmentation models are essential.
2. This is a technical activation role, so hands-on experience of activating campaigns and advanced segmentation and knowledge of data structures is key.
Essential:
1. Fundamental understanding of database technologies and segmentation methodologies.
2. Experience working on CRM and/or digital customer journeys.
3. Demonstrable project planning and process skills with flexibility to adapt to a wide scope of activities and projects.
4. Understanding and experience of using multiple channels to maintain a consistent 1-2-1 message.
5. Consumer and commercial focus.
6. Ability to initiate and conclude projects.
7. Experience with email and/or marketing automation software and integration with databases.
Desirable:
1. Extensive marketing communications or CRM experience in the luxury or eCommerce sector.
2. Experience of using Salesforce Marketing Cloud Suite of products.
3. Resilient and enthusiastic, able to deliver results under pressure, whilst responding constructively to new ideas and inputs.
4. Background in agile SCRUM Agile practices and associated tools (Jira, Confluence, Slack, etc.).
5. Strong IT skills, particularly with Excel and Tableau.
6. Relevant degree or equivalent experience preferred.
Additional Information:
The role is hybrid - 3 days in the office per week but it is dependent on business need, so there could be occasions where there is a need to be in 4-5 days a week.
This role is INSIDE IR35.
Do not miss out on your chance of interview – APPLY NOW!
Our Clients are unable to provide sponsorship for Tier 2 General Visas; therefore, only candidates eligible to work in the UK need apply!
Caresoft Global Limited operates as an Employment Business and Employment Agency. We are an independent highly-experienced recruitment consultancy dedicated to specialist markets within the Automotive, Aerospace, Agricultural & Construction Industries.
No terminology within this advert is intended to unlawfully discriminate on the grounds of age, sex, race or disability and we welcome all applications.
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