Head of Digital
Telford head office min 2 days p/week
£75,000-£85,000 doe + Excellent Bonus + Bens
Permanent role
Who is Bohomoon?
A rapidly expanding, exceptionally exciting retail e-Commerce business all about providing high-quality, stylish jewellery that you can rely on every day. Our stainless steel pieces are designed to last, so you don’t have to worry about tarnishing or green fingers!
We take pride in offering jewellery that’s perfect for sensitive skin – hypoallergenic and safe to wear all day, every day. Whether you’re heading to the beach or just tackling your daily routine, our jewellery is made to withstand the elements and keep looking fabulous.
WHY Bohomoon?
We are going through exceptional, exciting and continued growth, investing heavily in the next stage of business expansion and hiring the very best Marketing talent to join us on this amazing journey. If you are looking for a dynamic, rapid growth brand and want an opportunity to make a real difference and be seen for your contribution… apply now!
What are we recruiting for?
As Head of Digital, you’ll own our digital marketing and performance strategy end-to-end, driving D2C revenue across all channels and ensuring our brand connects deeply and authentically with our audience. You’ll build a high-performing team, shape the full customer journey, and play a pivotal role in growing the business through data-driven decision making and creative, bold digital campaigns.
Key Responsibilities
1. Manage and develop a growing Digital Marketing team across performance marketing (Paid Social, Search, CRM, and Analytics).
2. Define and execute a multi-channel customer acquisition strategy, including Paid Social, Paid Search, Shopping, Affiliates, SEO, and Email.
3. Own and grow D2C eCommerce revenue, ensuring channel performance aligns with business goals.
4. Collaborate closely with the eCommerce team to drive relevant, high-converting traffic and seamless user journeys.
5. Implement high-performing CRM strategies to enhance customer retention and LTV.
6. Identify new digital growth opportunities and partnerships that align with brand values and profitability targets.
7. Set clear KPIs, regularly report on performance, ROAS, ROI, and budget efficiency.
8. Leverage A/B testing, analytics tools, and market insights to continuously optimise digital campaigns.
9. Act as a strategic partner to the Founders and CMO to shape the digital roadmap and brand direction.
10. Be a key player in evolving our brand in a highly competitive, ever-changing digital retail landscape.
What You’ll Bring
1. 6+ years of digital marketing experience, with a strong focus on eCommerce – ideally within fashion, beauty, lifestyle, or a similar consumer space.
2. Proven track record of growing an eCommerce brand through performance marketing and data-led new customer growth strategies.
3. Exceptional leadership and team management experience – you’ve built, led, and inspired digital teams before.
4. Deep understanding of digital channel performance, attribution, and customer lifecycle marketing.
5. Highly analytical with a strong grasp of metrics, conversion data, and customer behaviour.
6. Comfortable working in a fast-paced, scale-up environment with a hands-on, can-do attitude.
7. Passion for branding, customer experience, and connecting with our target consumers.
8. Knowledge of key tools such as Google Analytics, Meta Ads Manager, TikTok Ads Manager, Google Ad Manager, Klaviyo, GA4, and Affiliate platforms.
Talent Fox Recruitment are exclusively recruiting for this role, please apply via this advert to be considered.
#J-18808-Ljbffr