Digital Marketing and Ecommerce Manager
Location: Haddenham, UK (On-site)
Job Type: Full-time (on-site)
Experience: Minimum 5 years (preferably in the beauty industry)
Qualification: Master’s degree in marketing or a related field
About Us:
Beauty Triangle International Limited is a fast-growing beauty brand dedicated to delivering innovative and high-quality products. We are looking for a talented Digital Marketing and Ecommerce Manager to join our team and lead our online presence, sales, and brand engagement.
Role Overview:
We are seeking a highly skilled Digital Marketing and Ecommerce Manager with hands-on experience in Shopify, Klaviyo, SEO, Canva, and Social Media Marketing. The ideal candidate will have a strong background in eCommerce website management, digital strategy, and content creation, preferably within the beauty industry. You will be responsible for leading our digital marketing efforts, optimising our Shopify store, and ensuring a seamless online shopping experience for our customers.
Key Responsibilities:
1. Ecommerce & Shopify Management:
Oversee and manage our Shopify website backend, ensuring smooth functionality, product updates, and seamless user experience. Implement SEO best practices to improve website rankings and organic traffic. Optimise product pages, categories, and checkout processes for conversion rate improvement. Monitor and analyse website performance, sales data, and customer behaviour to drive continuous improvements. Work closely with developers, designers, and content teams to enhance the eCommerce platform.
2. Digital Marketing & Social Media Strategy:
Develop and execute digital marketing campaigns across various platforms (Google Ads, Meta, Instagram, TikTok, LinkedIn, etc.). Plan, create, and schedule engaging content using Canva for social media, email marketing, and website promotions. Manage and grow our social media presence by increasing engagement, followers, and conversions. Track, measure, and report on campaign performance using analytics tools.
3. Email Marketing & CRM (Klaviyo):
Plan, design, and execute high-performing email marketing campaigns through Klaviyo. Segment audiences and personalise email flows to enhance customer engagement and retention. Monitor and improve email deliverability, open rates, and conversion rates.
4. SEO & Performance Marketing:
Conduct keyword research and implement on-page and off-page SEO strategies. Improve website speed, usability, and mobile responsiveness. Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) to drive targeted traffic and sales. Analyse and report on website traffic, bounce rates, and conversion metrics.
5. Influencer & Brand Partnerships:
Identify and collaborate with influencers, bloggers, and brand ambassadors. Develop strategic partnerships to enhance brand visibility and credibility. Manage PR campaigns and outreach to industry leaders.
Key Requirements:
1. Education: Master’s degree in marketing, Digital Marketing, or a related field.
2. Experience: Minimum 5 years of hands-on experience in digital marketing & eCommerce (preferably in the beauty industry).
3. Technical Skills: Shopify expertise – experience managing an eCommerce website backend. Proficiency in Klaviyo for email marketing automation. Strong knowledge of SEO, Google Analytics, and Google Ads. Experience in Canva for content creation and branding. Expertise in social media marketing, paid ads, and influencer collaborations.
4. Analytical Mindset: Ability to track, measure, and optimise marketing performance.
5. Creative & Strategic Thinking: Strong eye for detail, branding, and storytelling.
6. Leadership & Teamwork: Ability to work independently and collaborate effectively with cross-functional teams.
What We Offer:
1. Competitive salary based on experience
2. Career growth opportunities in a fast-paced beauty brand
3. A creative and dynamic work environment
4. Full-time, on-site role in our Haddenham office
If you are a passionate Digital Marketing & Ecommerce expert looking for an exciting opportunity in the beauty industry, we would love to hear from you!
How to Apply: Send your CV and portfolio to emma.knowler@beautytriangle.com with the subject line "Digital Marketing & Ecommerce Manager Application"
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