Media Planning Director | Global B2B Marketing Agency | London | £75k
Fantastic opportunity for a Media Planning Director with strong B2B experience to join a global agency that’s on a roll - winning new clients and growing existing ones, even in a tough market. If you’re looking for a team that’s thriving, this is it!
Your Impact
Lead the charge in media planning, crafting high-impact, multi-channel campaigns that drive results. Partner with cross-functional teams to bring strategy, content, and creative together seamlessly.
What You’ll Do
* Design and execute full-funnel media strategies across social, search, programmatic, ABM, and publisher partnerships.
* Collaborate with activation teams to ensure seamless execution and performance alignment.
* Mentor a team of media planners, fostering innovation and excellence.
* Present data-driven insights to clients, optimising campaigns for maximum ROI.
* Champion a strategic, analytics-led approach to media planning.
Client Leadership
* Identify growth opportunities and propose innovative media solutions.
* Provide clear, data-backed recommendations to senior stakeholders.
* Mitigate risks and ensure seamless execution of media initiatives.
What You Bring
* Experience: 7+ years in media planning, 3+ in leadership.
* B2B Expertise: Proven success in global, multi-channel B2B campaigns.
* Strategic Mindset: Ability to turn insights into impactful media plans.
* Leadership: Skilled in managing and developing high-performing teams.
* Tech-Savvy: Proficiency in DSPs, ABM platforms, and social media tools.
* Analytical: Strong measurement, reporting, and optimization skills.
Bonus Points (Nice-to-Haves)
* Social Media: Mastery of LinkedIn, Meta, Twitter for B2B.
* Programmatic: Deep knowledge of DSPs, audience insights, and reporting tools.
* ABM: Hands-on experience with platforms like 6Sense or Demandbase.
Join us and shape the future of media planning in a dynamic, data-driven environment! 🚀