Summary
Newsquest Media Group is a prominent media company known for its commitment to local journalism & digital advertising solutions. With over 250 news brands and magazines, Newsquest reaches 41 million digital users and 7 million print readers monthly. We have an exciting apprenticeship opportunity for a social media executive to join our business.
Wage
£14,918.80 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
The National Apprenticeship Wage will apply for the 1st year: £7.55 per hour
Training course
Content creator (level 3)
Hours
Monday - Friday, 9.00am - 5.00pm.
37 hours 30 minutes a week
Start date
Monday 5 May 2025
Duration
1 year 3 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
Key responsibilities will include:
* Execute, implement, and manage our social media strategy
* Execute the pre-defined social media KPIs
* Create captions for the predetermined central content posts to the SM playbook guidelines
* Collaborate with each of our magazine editors to determine a monthly content strategy.
* Create a monthly social media schedule of local content and upload it along with the central content to the SM planner by end of one month for the next
* Research and identify collaboration posts from the original magazine content
* Listen to all posts and ensure timely reactions to comments
* Measure the success of every social media campaign and report back to management monthly
* Stay up to date with the latest social media best practices and technologies
* Use of social media marketing tools available to the business
* Monitor user engagement and suggest content optimisation
* Identify and collaborate with local influencers who can partner with our brand to mutually extend both our reach and theirs
* Provide constructive feedback on campaign performance
An opportunity for someone who is looking for a career in media and has a passion for Social Media Marketing and Influencing.
The ideal candidate will:
* Be prepared to enroll in the apprenticeship program and agree to work to the relevant qualification and associated study time
* A passion and knowledge of Facebook, and Instagram and Tik Tok. Plus a knowledge of Twitter, LinkedIn, Pinterest, +, and other social media best practices
* Has a flair for social media and can demonstrate usage
* Willing to learn and understand social media KPIs.
* Excellent organisational skills
* Videography skills
* Critical thinker and problem-solving skills
* Team player
* Good time-management skills
* Great interpersonal, presentation, and communication skills
Where you’ll work
Cygnet Court, Centre Park
Warrington
WA1 1PP
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
THELIGHTBULB LTD
Your training course
Content creator (level 3)
Equal to A level
Course contents
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
Your training plan
* This is a workbased apprenticeship with all training and learning completed within the workplace
More training information
Get Set for a better tomorrow!!!
* We believe people should be able to fulfil their potential, whatever their circumstances. Everything we do is about helping people get access to the support and training they need to move their lives forward
Requirements
Essential qualifications
GCSE in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
Other requirements
Apprentices joining our business will have to be committed to the pathway of study and attending, The Junior Content Producer Apprenticeship programme level 3. You will need to be focused and hard working and able to manage and study whilst honing your skills and knowledge while working in a busy, demanding and deadline driven environment, where no two days are the same.