The Role “As a Marketing Executive at The HBP Group, you’ll have the unique opportunity to make a real impact and put your personal stamp on our marketing efforts. This role offers you the chance to dive deep into a broad range of marketing techniques and skills, from leading our HubSpot strategy to driving innovative email campaigns, customer marketing and CRM management. You won’t just be part of the marketing team… you’ll be at the heart of shaping and executing strategies that directly influence both new business growth and customer engagement across the company. Based from either our Scunthorpe or Hull office, this is the perfect role for a creative, hands on marketer who loves variety and wants to immerse themselves in a mix of campaigns. You’ll have the freedom to experiment, collaborate with cross functional teams and create exciting, data driven marketing initiatives that drive real results, all while benefiting from robust training and guidance to help you grow and thrive. Whether it’s generating leads, enhancing the customer journey or refining marketing processes for greater efficiency, you’ll be making a tangible difference. Plus, with the chance to work closely with sales and customer success teams, your work will play a pivotal role in aligning these core functions to create a seamless experience for both prospects and customers. If you’re looking for a role where you can bring fresh ideas to the table, take ownership of innovative campaigns and see your creativity and strategic thinking come to life, this is the perfect opportunity for you” Responsibilities The role encompasses several key areas of responsibility, including: HubSpot Management Oversee daily use of HubSpot for marketing automation, email marketing, digital campaigns and CRM management. Manage and maintain HubSpot workflows, properties, naming conventions, ads, forms and CRM. Monitor, analyse and report on campaign performance using HubSpot analytics. Act as the HubSpot Champion, providing support and training to the marketing and sales teams. Continually assess and improve marketing processes for greater efficiency and effectiveness. CRM Support the transition to HubSpot CRM and ensure its successful integration across teams. Collaborate cross functionally with sales and customer success teams to ensure CRM is utilised optimally for lead management. Manage automated marketing lists and personalised email campaigns to targeted segments. Provide insights and recommendations for improving marketing ROI. Customer Marketing Develop a deep understanding of our customer base to create targeted marketing campaigns. Measure and report on campaign success, presenting key findings and development areas. Use diverse channels like email, social media, and landing pages to educate customers about our products and services. Assist in planning and executing virtual events, workshops, conferences and networking events that enhance customer engagement. Knowledge & Experience (Required) To be our successful candidate, you will possess the following: A minimum of 2 years of hands on marketing experience, with a strong emphasis on email marketing, campaign management, and CRM tools. Demonstrated proficiency in HubSpot or similar CRM/marketing automation platforms. Strong analytical skills with the ability to make data-driven marketing decisions. Excellent written and verbal communication skills for cross-functional collaboration. A creative mindset and the ability to bring fresh ideas to the table. Knowledge & Experience (Desired) The below skills are not required to be successful, however would be beneficial to the role. Familiarity with inbound marketing concepts and a desire to deepen knowledge of HubSpot tools. Basic knowledge of event management and digital campaigns (GA4, PPC). Experience in customer segmentation and marketing list management. So, who are we? The HBP Group is the number one choice for many businesses across the UK looking for reliable, award-winning business technology. Providing a range of services including local IT Support accounts software and EPOS solutions. We offer our customers a range of the best market leading products and services to streamline complex business processes and increase efficiency. We have 3 offices including our head office in Scunthorpe, an office in Hull and another office in Peterborough. Why work for us? Here at the HBP Group we are passionate about our business and our customers, and believe our people are our most valuable asset. Driven by our commitment to creating a great place to work for all our staff, we are always looking for ways to improve our employee experience. Accredited to The Living Wage Foundation, we are a Real Living Wage Employer and this year we were awarded Best Companies 2 Star "Outstanding" accreditation. However, we’re not going to stop there and are focused on achieving 3 Star “World Class employer to work for” accreditation in the future. That’s why it’s a great time to join The HBP Group… As we continue our successful journey with exciting and achievable growth plans, we want to focus not only on our overall commercial objectives but creating a great working environment for our staff to thrive. So, on top of the normal benefits, we think some of the amazing reasons to join us are: 28 days of holiday, plus bank holidays 36 days holiday total – Prorated for part time employees. Option to sell back holiday Salary Sacrifice Pension Scheme Hybrid Working (3:2 model, meaning two days working from home) A pro-active team of staff who organise regular social events and sporting activities – This includes a Mid-Year and Year End Appreciation Party. We also have a number of themed office days including for Pancake day and also to support our chosen charity A friendly inclusive environment across the whole office – we really are a great bunch Enhanced Maternity Pay Enhanced Paternity Pay Enhanced Bereavement Leave, with our “Time to say goodbye leave” Free lunches Casual business dress code (with option to choose from our free workwear wardrobe selection) Christmas Thank You Bonus Support and guidance from your very first day Tailored Training Plans to support success in your role. Personal Development Plans to support career advancement. On-site parking Company Sick Pay Wellness activities Length of service / eligibility criteria If you think you fit the description above and you like the sound of what we have to offer…then this could be a great opportunity for you to join a growing, well established business and progress your career. Closing Date: 30/11/24 We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application. Due to the high number of applications, we thank all applicants for their interest; however, only those selected for an interview will be contacted. Job Type: Full time