Creative Campaign Coordinator Permanent
Bournemouth or Swindon (Hybrid Working pattern- x2 days on site/ x3 days work from home)
A fantastic opportunity has become available to play a key role within one of our squads, as Content Developer. There are several squads, and each squad is focused on delivering marketing activity for specific objectives.
As a member of the wider Customer Brand & Engagement community, you will sit within the Personalisation & Performance Marketing Team as part of the Personalisation squad. You will be responsible for the development of creative assets for all 121 channels within the squad. Briefing requirements and managing the asset production process to ensure the activity goes live on time and within budget. Ensuring these meet customer needs and drive commercial, customer & brand engagement outcomes.
The role requires copy and creative expertise across direct marketing channels, being able to lead on the creative development for the campaign/asset. It will require strong collaboration and stakeholder skills along with strong interpersonal and communication skills. You will need to be able to spot opportunities to optimise assets and the customer experience. If you are experienced in direct marketing, passionate and creative with strong campaign management skills, then we want to hear from you.
We think every communication and interaction presents a unique opportunity to bring to life our brand promises allowing us to demonstrate our point of difference. This might be focusing on short term activation or how we deliver more longer-term brand building and emotional engagement with our customers, staying relevant at all stages of their lives.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, at one of our offices. You will be responsible for leading on the development of all 121 creative assets for the squad. This will include briefing creative requirements to internal copywriters or partner agencies and managing the asset production process from briefing to final approval. You will be responsible for ensuring all assets are reviewed and approved prior to dispatch through our internal creative review process and with all relevant stakeholders. You will be responsible for ensuring successful delivery of the asset – includes briefing our third-party supplier on Direct Mail requirements, or our internal Content Editors on email or prompt builds. You will understand customer insight and collate campaign performance data for review and understand how campaigns are performing against their key objectives. Providing learnings and insight for future optimisations to improve the campaign and customer experience. Actively driving a test and learn culture.
You will be responsible for ensuring all campaigns delivered by the squad are delivered on brand, on time and within budget. You will be responsible for ensuring all assets meet all regulatory requirements, managing these assets through all relevant controls and processes.
direct mail, email, digital prompts in our internet bank and mobile app, as well as home & exit pages.
Copy and creative expertise – experience in developing high quality customer communications
Confident at both writing and presenting, experience in creating engaging communications that capture an audience.
Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Excellent attention to detail and proof-reading skills
Able to understand, analyse and interpret insight and data to make informed recommendations.
Experience working within a marketing or direct marketing environment, across direct marketing channels. Financial Sector experience is desirable but not essential.
It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
~ Life assurance worth 8x your salary
~ A great selection of additional benefits through our salary sacrifice scheme
~ Access to an annual performance related bonus
~ Access to training to help you develop and progress your career
~25 days holiday pro rata
Nationwide is the world’s largest building society. As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us.