Job summary We are seeking a highly skilled Head of Brand & Communications to join our team at Tapping House in Kings Lynn Norfolk. This is an exciting opportunity to lead our team to develop, build and execute our brand voice and a comprehensive communications strategy. Tapping House is a leading end-of-life charity. We believe in living life to the end and bringing joy to patients lives, so we work with everyone as an individual, supporting them on each step of their journey. This year the Hospice will support 1,500 patients not all of them at the very end of life, some referred at the beginning of their journey, but hundreds of people will be supported to live a good life and achieve a good death, in the place of their choice at home or Hospice. And for every one of them, there is likely to be a spouse, a sibling and probably some children and even grandchildren. This year we will support close to 4,500 patients and family members. Main duties of the job The post holder will be joining the charity at an exciting time of brand repositioning. The overarching purpose of the Marketing & Communications team is to support the vision and values which enable Tapping House to deliver its organisational strategy and strategic goals: Ensure patients and their families remain at the heart of our service Grow our sustainable income to cover annual costs and build reserves Recruit and retain the highest calibre staff to enable the delivery of excellent care Identify and embed a programme of continuous quality improvement Empower staff, volunteers and communities through development and provision of innovative education programme Your role in our mission As a Head of Brand & Communications you be responsible for developing our influence, building our brand and growing awareness. You will raise the profile of Tapping House amongst key target audiences, managing a team to deliver projects that command media attention and coverage, and you will work with the media to shape major fundraising and influencing campaigns and build our brand voice. You will ensure excellent PR support for our integrated place-based end of life services. Seeking to strengthen our regional and local voice and influence thinking around end-of-life experience. As a member of Tapping Houses operational management group you will play a role in the wider organisational management and leadership. About us In addition to the competitive salary we offer the following - Annual Leave 25 days (increasing to 27 after 5 years and 31 after 9 years FTE) and public holidays Development opportunities Pension Scheme (we will match your contribution up to 6%) Access to Blue Light Membership Access to complementary Therapy Free parking Onsite cafe We have an amazing multi disciplinary team who all work together ensuring that the patient is central to everything we do. Our Vision is - Every person affected by a life limiting condition will be offered choice and access to excellent rest of life care and bereavement support. Our Values are: COMPASSION ACCESSIBILITY RESPECT EXCELLENCE SPARK The Hospice stands in beautiful well maintained grounds. Our building is modern and light with each bedroom having a garden view. Date posted 24 February 2025 Pay scheme Other Salary Depending on experience £37,000 - £45,000 per annum dependent on experience Contract Permanent Working pattern Full-time, Flexible working Reference number B0219-25-0005 Job locations Wheatfields Hillington King’s Lynn Norfolk PE31 6BH Job description Job responsibilities Job Summary: To develop and implement the Tapping House Brand & Communications Strategy, working closely with the Director of Strategy & Engagement. To proactively lead the Marketing & Comms Team to deliver the strategy, to build our influence, brand and grow awareness. To raise the profile of Tapping House amongst key target audiences including patients, families, supporters (fundraising, volunteer, retail), healthcare professionals and the general public - developing attractive campaigns and an annual plan that command media attention and coverage. To develop digital and media uptake, working with key media contacts to shape major fundraising and influencing campaigns and build our brand voice. Ensure excellent marketing & PR support for our integrated place-based end-of-life services (Outpatient Tulip Centre, Inpatient Unit, Hospice at Home and Emotional, Social, Pastoral Support Services). Seeking to strengthen our regional and local voice and influence thinking around end-of-life experience. To work closely with the operational leadership team and HR to Support internal communications aims helping to drive a culture of innovation and positivity, consistent with our values of Compassion, Accessibility, Respect, Excellence & Spark (CARES). Key Responsibilities: Communications Strategy and Leadership: Develop and execute a brand & communications strategy and annual plan to significantly enhance our visibility and reputation within the community and beyond, aligning with the charity's objectives and identity. Media Relations and Public Relations: Manage media inquiries, interviews, and press coverage to ensure consistent and positive representation. Internal Communications: Lead internal communication efforts to inform and engage employees on the charity's vision, strategy, culture and key initiatives. Credibility & Reputation Management: Manage issues related to the charity's reputation, working closely with Fundraising, HR, and senior leaders to mitigate risks. Content and Messaging Development: Oversee the creation of compelling content across various platforms to reach key audiences, ensuring all messaging aligns with the charity's core values and tone of voice, with a particular emphasis on digital communication development including social media and website content. Stakeholder Engagement: Develop and maintain relationships with external stakeholders, including sector partners, community organisations, and statutory bodies. Oversee the development of brand guidelines : Ensure brand is adopted and consistent across all communications, collaborating with internal teams to align efforts with organisational goals. Budget Management: Oversee the department's budget, ensuring efficient use of resources. Market trends and innovation: Stay abreast of trends, technologies and best practices in branding, media and digital marketing. Proactively identify opportunities to leverage new platforms, tools and tactics to enhance engagement efforts. This job description reflects the requirements of the post and will be updated as responsibilities change and develop in line with strategy. This is a new role for Tapping House and one which is aligned to a new strategy and ways of working. As such the Head of Brand & Communications will require a high degree of skill, organisation and proactivity for success. The post holder can expect full support of the Director of Strategy & Engagement to succeed. General To uphold the Hospices vision and values at all times Carry out all duties in accordance with the Hospices policies and procedures including but not limited to health & safety, code of behaviour, confidentiality and equality, diversity & inclusion. Promote awareness of the Hospice, its services and its strategy. Work collaboratively and respectfully with all staff, volunteers and supporters of the Hospice. Promote and support the safeguarding of vulnerable adults, young people and children, observing and adhering the Hospices policies on safeguarding. Demonstrate a commitment to ongoing learning and development and to participate in any training relevant to the role. This post is subject to the Rehabilitation of Offenders Act 1974 (Exemptions) Order 1975, and such will be necessary for a submission for disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions This job description is not intended to be exhaustive and will be reviewed periodically to ensure that the needs of the service are being met. Job description Job responsibilities Job Summary: To develop and implement the Tapping House Brand & Communications Strategy, working closely with the Director of Strategy & Engagement. To proactively lead the Marketing & Comms Team to deliver the strategy, to build our influence, brand and grow awareness. To raise the profile of Tapping House amongst key target audiences including patients, families, supporters (fundraising, volunteer, retail), healthcare professionals and the general public - developing attractive campaigns and an annual plan that command media attention and coverage. To develop digital and media uptake, working with key media contacts to shape major fundraising and influencing campaigns and build our brand voice. Ensure excellent marketing & PR support for our integrated place-based end-of-life services (Outpatient Tulip Centre, Inpatient Unit, Hospice at Home and Emotional, Social, Pastoral Support Services). Seeking to strengthen our regional and local voice and influence thinking around end-of-life experience. To work closely with the operational leadership team and HR to Support internal communications aims helping to drive a culture of innovation and positivity, consistent with our values of Compassion, Accessibility, Respect, Excellence & Spark (CARES). Key Responsibilities: Communications Strategy and Leadership: Develop and execute a brand & communications strategy and annual plan to significantly enhance our visibility and reputation within the community and beyond, aligning with the charity's objectives and identity. Media Relations and Public Relations: Manage media inquiries, interviews, and press coverage to ensure consistent and positive representation. Internal Communications: Lead internal communication efforts to inform and engage employees on the charity's vision, strategy, culture and key initiatives. Credibility & Reputation Management: Manage issues related to the charity's reputation, working closely with Fundraising, HR, and senior leaders to mitigate risks. Content and Messaging Development: Oversee the creation of compelling content across various platforms to reach key audiences, ensuring all messaging aligns with the charity's core values and tone of voice, with a particular emphasis on digital communication development including social media and website content. Stakeholder Engagement: Develop and maintain relationships with external stakeholders, including sector partners, community organisations, and statutory bodies. Oversee the development of brand guidelines : Ensure brand is adopted and consistent across all communications, collaborating with internal teams to align efforts with organisational goals. Budget Management: Oversee the department's budget, ensuring efficient use of resources. Market trends and innovation: Stay abreast of trends, technologies and best practices in branding, media and digital marketing. Proactively identify opportunities to leverage new platforms, tools and tactics to enhance engagement efforts. This job description reflects the requirements of the post and will be updated as responsibilities change and develop in line with strategy. This is a new role for Tapping House and one which is aligned to a new strategy and ways of working. As such the Head of Brand & Communications will require a high degree of skill, organisation and proactivity for success. The post holder can expect full support of the Director of Strategy & Engagement to succeed. General To uphold the Hospices vision and values at all times Carry out all duties in accordance with the Hospices policies and procedures including but not limited to health & safety, code of behaviour, confidentiality and equality, diversity & inclusion. Promote awareness of the Hospice, its services and its strategy. Work collaboratively and respectfully with all staff, volunteers and supporters of the Hospice. Promote and support the safeguarding of vulnerable adults, young people and children, observing and adhering the Hospices policies on safeguarding. Demonstrate a commitment to ongoing learning and development and to participate in any training relevant to the role. This post is subject to the Rehabilitation of Offenders Act 1974 (Exemptions) Order 1975, and such will be necessary for a submission for disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions This job description is not intended to be exhaustive and will be reviewed periodically to ensure that the needs of the service are being met. Person Specification Experience Essential Proven track record of proactively developing and executing successful communications strategies and campaigns Strong media relations experience with established networks in relevant industries Exceptional writing, editing, and presentation skills Experience of managing reputational issues Strong leadership skills, with experience of managing teams and fostering collaboration Proficiency with communication platforms, content management systems, and social media management tools Experience in building strong relationships with key target journalists Excellent knowledge of the media print, broadcast and online Excellent understanding of digital and social media Desirable Influencing and negotiating skills e.g. working with internal and external key contacts to ensure the right PR opportunities are prioritised and maximised Broad knowledge of the health and social care sector to ensure a competitive and relevant approach to media strategy development A background in developing internal comms strategies Personal Attributes Essential Ability to work under pressure and manage multiple projects simultaneously Understanding of, and a commitment to the vision, mission and values of Tapping House Other Essential Flexibility in work commitment, willing to work the hours necessary to do the job; work off site when required, at weekends in support of specific events and adapt to a changing department and organisational needs Current UK driving licence and access to a car for work purposes Qualifications Essential Degree in Communications, Public Relations, Journalism, Marketing, or a related field or qualified by experience Person Specification Experience Essential Proven track record of proactively developing and executing successful communications strategies and campaigns Strong media relations experience with established networks in relevant industries Exceptional writing, editing, and presentation skills Experience of managing reputational issues Strong leadership skills, with experience of managing teams and fostering collaboration Proficiency with communication platforms, content management systems, and social media management tools Experience in building strong relationships with key target journalists Excellent knowledge of the media print, broadcast and online Excellent understanding of digital and social media Desirable Influencing and negotiating skills e.g. working with internal and external key contacts to ensure the right PR opportunities are prioritised and maximised Broad knowledge of the health and social care sector to ensure a competitive and relevant approach to media strategy development A background in developing internal comms strategies Personal Attributes Essential Ability to work under pressure and manage multiple projects simultaneously Understanding of, and a commitment to the vision, mission and values of Tapping House Other Essential Flexibility in work commitment, willing to work the hours necessary to do the job; work off site when required, at weekends in support of specific events and adapt to a changing department and organisational needs Current UK driving licence and access to a car for work purposes Qualifications Essential Degree in Communications, Public Relations, Journalism, Marketing, or a related field or qualified by experience UK Registration Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window). Additional information UK Registration Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window). Employer details Employer name Tapping House Address Wheatfields Hillington King’s Lynn Norfolk PE31 6BH Employer's website https://www.tappinghouse.org.uk/ (Opens in a new tab)