Job Purpose
Supporting the Senior Product Marketing Manager and working within the central brand and marketing team, the role holder will be responsible for creating compelling content as part of our go-to-market strategies for new and existing products and solutions to drive awareness, adoption and lead generation The ideal candidate will have a good understanding of B2B marketing and experience in writing engaging content of all lengths across various online and offline channels. Key Responsibilities
1. Create high-quality content, including blog posts, whitepapers, case studies, emails, social media posts, and website copy
2. Work closely with subject matter experts, sales, and product teams to produce content that resonates with target audiences
3. Develop and execute multi-channel content campaigns aligned with business objectives
4. Collaborate with design, social media, and digital marketing teams to ensure consistent branding and messaging
5. Analyse content performance metrics and make recommendations to improve engagement and conversion
6. Stay updated on industry trends, competitors, and emerging content marketing best practices
Knowledge
7. Understanding of SEO, keyword research, and content optimization
8. Knowledge of go-to-market strategies and execution
9. Experience with marketing automation platforms and analytics tools
Skills
10. Excellent writing, editing, and communication skills
11. Ability to plan, manage and prioritise multiple projects in a fast-paced environment
12. Ability to bring creative and innovative approaches to campaigns
13. Ability to analyse data, interpret insights, and present recommendations
Experience
14. Experience of as part of a marketing agency or in-house marketing team, preferably with energy or renewables industry experience
Qualifications
15. Preferably degree in Marketing, Communications, English, Journalism, or a related field