Summary
We seek a Digital Marketing Apprentice passionate about elevating brands. A great opportunity for a self-starter to build a strong online presence on Facebook, Instagram, and TikTok. You'll create engaging content that drives growth, builds a loyal following, and boosts the company's search visibility.
Wage
£14,918.80 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 9.00am - 5.00pm with a 30-minute paid lunch break.
37 hours 30 minutes a week
Start date
Monday 28 April 2025
Duration
1 year 6 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
Content Creation & Innovation
* Develop, design, and execute creative, high-quality, and engaging content tailored for Facebook, Instagram, and TikTok.
* Stay ahead of social media trends, leveraging emerging features and trends to maximise reach and engagement whilst working within relevant brand guidelines and operating systems.
* Use storytelling techniques to craft compelling posts, reels, and videos that resonate with target audiences whilst working to tight budgets.
* Experiment with new content ideas and formats to drive brand awareness and engagement.
Social Media Strategy & Growth
* Assist in the creation and implementation of social media strategies to increase brand visibility, grow followers, and drive customer engagement.
* Monitor and analyse performance metrics, providing insights and recommendations for optimisation as well as driving the correlation to sales.
* Identify opportunities to enhance efficiencies across platforms, ensuring maximum impact with minimal resources.
* Develop and maintain a consistent brand voice and aesthetic across all channels.
Community Management & Engagement
* Actively engage with audiences by responding to comments, messages, and trends with a focus on driving sales conversion.
* Build and nurture an active and loyal online community.
* Collaborate with influencers and brand ambassadors to expand reach and visibility, operating within budget.
Brand Building & Collaboration
* Work closely with the marketing team to align content and campaigns with overall business goals.
* Collaborate with internal stakeholders to create impactful visuals and campaigns.
* Support the development of campaign ideas that showcase innovation and creativity.
Where you’ll work
UNIT 8 NINE BRIDGES
VANGUARD WAY
BATTLEFIELD ENTERPRISE PARK
SHREWSBURY
SY1 3TG
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
SBC TRAINING LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
Requirements
Desirable qualifications
GCSE in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Team working
* Creative
* Initiative
* Responsible
* Social media knowledge
* Content creation tool skills