Summary
An RBH Account Executive is a balancer. Providing an essential connection – being a client person and an RBH person, because this role sits invaluably between our clients and our internal departments. The core of the role lies in the interpreting of client needs and objectives and the fine-tuning of projects to meet them.
Wage
£18,000 a year
The salary is bracketed £18,000 to £20,000
Training course
Advertising and media executive (level 3)
Hours
Monday to Friday - 9.00am to 17.30pm
37 hours 30 minutes a week
Start date
Tuesday 29 April 2025
Duration
1 year 3 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
An RBH Account Executive is a balancer. Providing an essential connection – being a client person and an RBH person, because this role sits invaluably between our clients and our internal departments.
The core of the role lies in the interpreting of client needs and objectives and the fine-tuning of projects to meet them. In practice, this involves helping in the management of campaigns and projects from the initial client challenge through to concepts, delivery and results.
* Take verbal and written instructions from the client and accurately communicate them to each account team and internal team, updating systems and records as required
* Prepare and deliver clear informative briefs to creative and project management teams, ensuring all information is accurate and all necessary supporting materials are provided
* Present and sell-in proposals and creative work effectively, whether through written or verbal presentation and feedback to internal teams
* Effective daily liaison with all relevant agency departments (creative, design, artwork, production, digital, social, PR and support services)
* Effectively traffic the progress of projects through the Agency, updating schedules and debriefing account teams accordingly in a timely and concise manner, to ensure all tasks are completed within agreed timeframes.
Where you’ll work
DIDDINGTON FARM
DIDDINGTON LANE
MERIDEN
COVENTRY
CV7 7HQ
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED
Your training course
Advertising and media executive (level 3)
Equal to A level
Course contents
* Identify the ways in which creative and media can help organisations to achieve corporate objectives
* Dispassionately structure problems and approaches to solving them
* Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
* Make use of the systems and technologies that are used in agencies to help plan, budget and bill
* Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
* Manage timelines effectively, prioritising appropriately
* Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
* Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
* Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
* Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
* Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
* Ensures the delivery of that supply chain value, on time
* Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
* Communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority or Clearcast), suppliers (such as photographers or research companies); by phone, in meetings, through presentations, in emails and written documents such as agendas, competitive reviews, proposals, minutes of calls/meetings, status reports. Co-ordinate feedback.
* Apply their understanding of creative and production techniques to help the idea appear in the correct format
* Apply their understanding of the different elements of a creative idea to help evaluate the different elements and guide the execution phase to protect the most important ones
* Help obtain the right data
* Able to understand and report differences in ways competitor brands market themselves
* Ability to influence people e.g. clients to buy amended creative work or authorise a late invoice
* Coordinate responses to media owners and intermediaries (including automated platforms), helping manage all aspects of the process
* Apply their knowledge of media buying to communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority), media owners (such as commercial television channels, newspapers/magazines, billboard companies etc.), or media intermediaries/platforms (such as programmatic advertising platforms, Facebook, Google); by phone, in meetings, through presentations, in emails and written documents such as a media plan
* How to access the media metric data and report it accurately to the team regularly
* Help research how the message/creative idea might be best distributed to reach the target audience in the most effective way e.g. time of day, and make recommendations based on this
* How to negotiate for long term relationships
* Identify the ways in which creative and media can help organisations to achieve corporate objectives
* Dispassionately structure problems and approaches to solving them
* Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
* Make use of the systems and technologies that are used in agencies to help plan, budget and bill
* Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
* Manage timelines effectively, prioritising appropriately
* Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
* Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
* Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
* Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
* Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
* Ensures the delivery of that supply chain value, on time
* Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
Your training plan
Advertising & Media Executive Level 3 Standard –
An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example, the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.
They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.
Training Sessions Overview
Seminar 1: Preparing for your apprenticeship
Seminar 2: Preparing for your employer
Seminar 3: Introduction to advertising
Seminar 4: The foundation of advertising
Seminar 5: Understanding commercial
Seminar 6: Advertising campaigns
Seminar 7: Advertising and Media standards & legislation
Seminar 8: Principles of Project Management
Seminar 9: Supply Chain Management
Seminar 10: Principles of third party
Seminar 11: The briefing and approval processes
Seminar 12: The media buying process – TV
Seminar 13: The media buying process – Out of home, Radio and Print.
Seminar 14: Negotiation techniques
Seminar 15: Data and media metrics
Seminar 16: Data and media metrics – Practical Excel session
Seminar 17: Media planning
Seminar 18: Distribution of Creative through the appropriate channels
Seminar 19: Evaluating campaign performance
For a full overview of the Advertising & Media Executive standard please click on the following link:
Requirements
Essential qualifications
GCSE in:
* English (grade C/4)
* Maths (grade C/4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Presentation skills
* Team working
* Initiative
Other requirements
The location of the office is remote - it will be preferred if you can drive or please research your journey to the location.