Under Armour, Inc. Lead Product Manager, Digital Content in Dover, Delaware
Lead Product Manager, Digital Content
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling state-of-the-art products and digital tools that make top performers even better.
Purpose of Role
The Lead Product Manager, Digital Content will focus on maximizing the impact of brand storytelling and product activation on the web through innovative consumer experiences within our product team. In this role, you will fuel digital growth within our commerce ecosystem by collaborating with digital product and design leaders as well as marketing, copy, and creative teams to deliver compelling experiences that maximize the impact of brand and product campaigns.
Your Impact
1. Own and execute a complex set of projects, through ideation, discovery, and implementation, balancing long-term data-driven optimizations with test-and-learn initiatives for your roadmaps.
2. Collaborate with business and marketing teams to identify solutions that streamline content management and improve CMS usability, removing manual pain points and identifying opportunities to bring our campaign stories to life.
3. Work cross-functionally to ensure strategic alignment and integration within the broader product line, collaborating regularly with cross-functional stakeholders and leading your team as needed for success.
4. Stay competitive by researching the market and identifying ways to differentiate our offerings.
5. Lead teams (engineering, UX, etc.) to deliver features, write specifications, and create clear product narratives that articulate project goals, solutions, and success paths.
6. Analyze customer feedback, product data, and external benchmarks to identify new opportunities and make iterative changes to optimize the product.
7. Manage the Digital Content roadmap, ensuring transparent communication of progress, priorities, and data-driven decision-making across the digital landscape.
8. Focus on delivering great products and enhancing the consumer experience, with a passion for making athletes better around the world.
9. Define solutions for complex user needs, utilizing strong analytical and problem-solving skills to explore data and research.
Qualifications
1. Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR typically 9 years of relevant work experience without a degree.
2. Expertise in using data to drive product decisions, with experience in A/B testing, user research, and analytics tools like Adobe Analytics.
3. Ability to work effectively with cross-functional teams, including engineering, design, and marketing, to drive alignment and successful product outcomes.
4. Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways. Skilled in framing problems and solutions logically and persuasively, both in writing and speaking. Comfortable presenting to groups and influencing stakeholders effectively.
5. Experience working in agile environments, familiarity with tools such as Jira, and strong understanding of the full product lifecycle from ideation to post-launch iteration.
Workplace Location
Location: Fully Remote
Return to Work Designation: Fully Remote
Travel: minimal
Licenses/Certifications: N/A
Base Compensation
$128,570.00 - $176,783.20 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills, and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.
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